A Guide to Implementing JSON-LD Structured Data

Using Schema markup on your website to enable rich snippets and increase your presence in the SERPs is not a new strategy. However, we generally find that our new clients may have previously refrained from implementing it, or struggled to because of a lack of time or resources.

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Facebook Audience Network Offers Businesses New Opportunities

A new study has shown that people in Britain spend nearly a whole day online every single week.

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Using a limited PPC budget with fixed daily spends

Many online advertising campaigns are limited by a maximum daily or monthly budget. In this post I’ll explain how to stretch that fixed spend to generate even more leads or sales.

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Improve Page Load Speed to Boost User Experience & Rankings

In an age where people want information fast, having fast loading pages on your website is essential. However, many webmasters fail to acknowledge the importance of page speed, and this could be costing businesses more sales and leads than they think. In this post I will explain why page speed is important and share some tips on […]

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Is Your Business Winning the Zero Moment Of Truth?

In 2011 Google announced a major shift to the customer journey with the introduction of the Zero Moment Of Truth (ZMOT). This is the moment when the consumer makes a decision to buy a product or service based on online research, reviews, and social media. In 2015, mobile search queries overtook desktop search queries. Which means that the customer […]

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Google Smart Goals to aid those without conversion tracking

In December 2015 Google rolled out “Smart Goals”. Powered by Google Analytics, this tool is intended to enable users lacking traditional conversion tracking to better monitor and manage the performance of their AdWords campaigns. Although any PPC professional worth their salt would strongly advocate the use of traditional attribution and adwords conversion tracking, Smart Goals may […]

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Dark Search Traffic

Have you seen an inexplicable increase or decrease in your traffic? Struggling to figure out why this has happened? It’s quite possible that the answer that you are looking for is Dark Search. What is Dark Traffic? In a nutshell, dark traffic sources have no referrer information and are often represented within Google Analytics as […]

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Record Website Visitors with Inspectlet

Which feature of your website is preventing your visitors from converting into customers? Is it a hard to use form, an obscure button, a missed message, a long loading time, or something completely unexpected? These issues can be revealed by using Inspectlet, a handy tool that records how users interact with your website before allowing you to play back recordings in […]

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Is It Possible to Optimise Content for Google Answer Boxes?

Have you ever entered a query into Google only to be presented with the answer directly via the search engine results page (SERP)? Search results of this nature of often referred to as “answer boxes”, or “quick answer boxes”. Try entering common questions in to Google and you will be surprised at just how many […]

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Upload & Target Email Lists With Google Customer Match

Google has recently introduced Customer Match, a feature that lets advertisers upload and target email lists using Google AdWords. The new targeting option allows advertisers to upload email lists in order to display ads to existing contacts and similar audiences via Google Search, YouTube, TrueView and the newly launched native ads in Gmail. Advertisers have previously been able to serve ads to their website […]

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SEO Considerations When Choosing a WordPress Theme

WordPress is a free and open-source content management system (CMS) based on PHP and MySQL. As of 2013, WordPress was reportedly used to power one in five of the world’s website’s. One of the reasons WordPress is so popular is the huge variety of off-the-shelf themes to choose from. Websites such as Themeforest offer thousands of ready […]

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What Is YouTube Paid Advertising?

The benefit of video advertising on YouTube is that you only pay when someone chooses to watch your video, either by clicking on it or watching the whole thing. This means that your videos are being watched by an audience that you know is interested in what you have to say. YouTube paid advertising runs […]

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