10 May 2015 marks the date that Hallam celebrates its 15th anniversary in the digital marketing industry, and what an amazing 15 years it has been. As we prepare to celebrate our 15th anniversary, it’s been fun to look back on the dramatic changes that have taken place on the Internet, and in particular the […]Read more..
Just as writing great headlines can attract more readers to your blog, a well-written email subject line can increase the number of subscribers who will actually open your email messages.Read more..
The Google Knowledge Graph was launched in May 2012. It’s essentially a system designed by Google to understand how facts about people, places, and “things” are all connected to one another. Depending on the search query, the Knowledge Graph displays information in various different ways. For branded search queries within local search, Google more often […]Read more..
Google is watching your every move, it is recording where you are, and you may not even know it. I’m writing this post from an airport in Portugal, and my Google Location History shows where I am right now, and everywhere I’ve been for the last 30 days: I can see this data when I’m logged into […]Read more..
With Google’s almost complete dominance of search and paid advertising channels, it’s easy to overlook Bing altogether. If you are already running paid search campaigns using Google AdWords, why would you even consider using BingAds? Surely you’ve got all the traffic you need? Well, there are a number good reasons to begin using BingAds. But before you start […]Read more..
Email newsletters are a fantastic way of communicating with your subscribers. They act as an extension of your other marketing communications, and can be used to raise brand awareness, increase website traffic, drive sales and share company news. If you’re thinking of creating a newsletter for your business, follow these tips to create email newsletters that your subscribers […]Read more..
Why wait up to 24 hours for data to appear in Google Analytics when you can see it in real time? Keep reading to find out… How to Find Real Time Data in Google Analytics It’s easy to find the real time traffic statistics for a website if you have access to the Google […]Read more..
Split testing is the ‘Holy Grail’ for website optimisation, why spend efforts getting more traffic each week when you could just make more out of the traffic you already have? The art of split testing is to simply randomly show two or more different versions of something to a large number of people and then […]Read more..
As the 5th most popular website in the UK, BBC is always one to watch. So what can we learn for ourselves, our businesses and most appropriately our websites from their newest change? So MASSIVE news this week – BBC iPlayer has a new layout. Ok, perhaps not huge news but we should definitely take […]Read more..
Each year I review our best blog posts. It gives our readers a short cut to our most popular content, and gives me a chance to review our own performance in terms of our blog strategy. For those of you doing your own blogging, you may find my thoughts useful as you plan your own […]Read more..
One of the core principles of SEO has, and always will be, content. Content marketing is a phrase that’s been banded around for years, but recently the term has become far more widespread. Content marketing essentially refers to the creation of new content relevant to your target market or industry sector, and is most commonly […]Read more..
We published 153 blog posts this year, and I would like to share with you the measures I use to review our blog’s performance, and its contribution to our overall marketing strategy. There are a number of different ways (metrics) to measure a blog’s effectiveness depending on your marketing objectives. A review at the end […]Read more..