Technology continues to transform the retail sector, as shopping moves online. As a retailer if you do not have an effective digital marketing strategy you may as well put up the closed sign. Here are five ways, from my experience, a retail business can make the best use of digital marketing.Read more..
You may have noticed decorations have started appearing in shops and online stores as savvy businesses get ready for the busy Christmas shopping period. Is your ecommerce business prepared?Read more..
The Black Friday frenzy of shopping resulted in £1.4 billion in online sales last year. That’s an 11.7% increase on the previous year. Here are 7 strategies your business can use to leverage the Black Friday opportunity.Read more..
Are you ready to transform your marketing function to adapt to rising digital consumption? Here are the 5 steps your organisation needs to transform your digital marketing, and become “digital first.”Read more..
Not sure where to start to improve your website or social media? Here are 10 quick and effective ways that you can jump start your digital marketing.Read more..
In our fourth talk at the Nottingham Digital Summit, co-founder and Content Director of Smart Insights, and Co-Author of Digital Marketing Excellence; Dave Chaffey has taken to the stage to talk about the ways in which you can improve your digital marketing skills so that you don’t lose your edge.Read more..
Mobile SEO is more important than ever. With Google’s move to a mobile-first index and the ever-growing use of mobile devices, mobile-focused SEO needs to be a key focus of your digital strategy.Read more..
The digital marketing industry is one of the most dynamic and exciting industries to be employed in. Google is still unequivocally the biggest player in the online world. More than any other search engine, optimising your site to comply with their best practices should be your main priority.Read more..
Industrial marketing strategies need to be built around your customers. Lead nurturing strategies can help B2B businesses be truly customer centric, with the end goal of converting more leads into sales.Read more..
Organising and planning the logistics of an event is no easy task, let alone trying to get people to show up!Read more..
Email marketing still delivers dependable results, and with the sales funnel becoming ever more complicated, marketers need to take charge of every part of the customer journey.Read more..
The Digital Marketing Map has long been an iconic image for Hallam. The Map has now been updated to include even more digital marketing techniques, including mobile marketing and local SEO. Click on the map above to enlarge The Hallam Digital Marketing Map is an illustration of the wide range of techniques available to businesses […]Read more..