How to do a digital detox… and the marketing implications of your customers digital detoxing

More of us are choosing to be more “in the moment” and deliberately trying to reduce our screen time. How do you do a digital detox, and what are the implications for businesses as our customers are unplugging from digital?

Read more..

7 digital marketing trends to watch in 2019

As 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more continues to evolve. There are many new digital marketing trends and strategies that businesses must embrace if they are to thrive in 2019 and beyond.

Read more..

How to improve your digital marketing in the retail sector

Technology continues to transform the retail sector, as shopping moves online. As a retailer if you do not have an effective digital marketing strategy you may as well put up the closed sign. Here are five ways, from my experience, a retail business can make the best use of digital marketing.

Read more..

How to prepare your Christmas digital marketing strategy

You may have noticed decorations have started appearing in shops and online stores as savvy businesses get ready for the busy Christmas shopping period. Is your ecommerce business prepared?

Read more..

Preparing for Black Friday: 7 strategies for holiday marketing

The Black Friday frenzy of shopping resulted in £1.4 billion in online sales last year. That’s an 11.7% increase on the previous year. Here are 7 strategies your business can use to leverage the Black Friday opportunity.

Read more..

What is digital marketing transformation?

Are you ready to transform your marketing function to adapt to rising digital consumption? Here are the 5 steps your organisation needs to transform your digital marketing, and become “digital first.”

Read more..

10 digital marketing tips for small businesses

Not sure where to start to improve your website or social media? Here are 10 quick and effective ways that you can jump start your digital marketing.

Read more..

Improving Your Digital Marketing Skills – Dr Dave Chaffey – Nottingham Digital Summit

In our fourth talk at the Nottingham Digital Summit, co-founder and Content Director of Smart Insights, and Co-Author of Digital Marketing Excellence; Dave Chaffey has taken to the stage to talk about the ways in which you can improve your digital marketing skills so that you don’t lose your edge.

Read more..

What you need to know about optimising for mobile in 2018

Mobile SEO is more important than ever. With Google’s move to a mobile-first index and the ever-growing use of mobile devices, mobile-focused SEO needs to be a key focus of your digital strategy.

Read more..

2 New Google Tools for Mobile That Will Increase Your Revenue

The digital marketing industry is one of the most dynamic and exciting industries to be employed in. Google is still unequivocally the biggest player in the online world. More than any other search engine, optimising your site to comply with their best practices should be your main priority.

Read more..

Industrial marketing strategy: lead nurturing for B2B companies

Industrial marketing strategies need to be built around your customers. Lead nurturing strategies can help B2B businesses be truly customer centric, with the end goal of converting more leads into sales.

Read more..

10 ways to use social media in event marketing

Organising and planning the logistics of an event is no easy task, let alone trying to get people to show up!

Read more..