Last week, eMarketer made a prediction that may have induced a pandemic of chin-scratching. They forecast that Instagram will earn $595 million in ad revenue this year, which will swell to $2.81 billion by 2017: According to eMarketer, this growth will be “driven by high demand for the social network’s new ad products, which will expand beyond […]Read more..
I can often be heard singing from the rooftops about the benefits of email marketing, especially in terms of measurability. However, what use are these statistics if you don’t understand what they mean, or how to take advantage of what they are telling you? This handy guide will explain which statistics you should be keeping an […]Read more..
Whether you are launching a brand new website, or giving your existing site a facelift, there are always important decisions to make. Not only does your website need to look good and work correctly, but it also needs to be easy for prospective visitors to find you on search engines. Furthermore, you should be ready from the […]Read more..
More and more people are using their mobile devices to visit websites and buy products online. Most websites are already receiving more than 30-40% of their visits through mobile devices. Google is aware of this increase, which is why you should ensure that your digital marketing strategy takes mobile traffic into consideration. Mobile friendly Google […]Read more..
In January 2015, we posted the following article on Digital Marketing for Business Directors in the Institute of Directors (IoD) newsletter. Business directors across the UK are investing in their digital strategy to improve brand awareness, get more clients and make more money. Are you? As we move ever further out of recession, companies are dedicating […]Read more..
Visibility in the search engines (SEO) remains a top priority for the travel sector. The evolving search landscape demands new SEO tactics and new ways to integrate SEO with other channels. Learn how you can improve your own search visibility… and give less commission to the OTAs!Read more..
Conversion rate optimisation is all about making more of your existing website traffic and customers. It’s about getting more ‘bang for your buck’ if you will – improving the return on investment by increasing the number of goals achieved for each activity undertaken. Wikipedia suggests that “in internet marketing, conversion rate optimisation (CRO) is the […]Read more..
Do you want a lot of visitors to your website? Do you want to avoid wasting a lot of money? There are many important considerations to think about before you embark on a Pay Per Click Advertising (PPC) Campaign. Managing your Pay Per Click Advertising isn’t as straight forward as you may think and I am always amazed […]Read more..
Customers have grown wary about giving brands access to their data. Here’s how your brand can regain their trust through a true value exchange.Read more..
Can you believe that we’ve completed the first month of 2021 already? So much has happened within a month it’s hard to keep track of everything going on.Read more..
UPDATE: The world of digital marketing is constantly changing, but don’t worry, we’re on top of it. Google have changed their minds about the upcoming algorithm.Read more..
The latest version of Apple’s operating system iOS 14 arrives with us next week. It had been set to fundamentally change the digital marketing industry due to the changes it was going to implement around IDFA (Identifier for Advertisers – the only way to track users within apps on iOS).Read more..