Whether you are launching a brand new website, or giving your existing site a facelift, there are always important decisions to make. Not only does your website need to look good and work correctly, but it also needs to be easy for prospective visitors to find you on search engines. Furthermore, you should be ready from the […]Read more..
More and more people are using their mobile devices to visit websites and buy products online. Most websites are already receiving more than 30-40% of their visits through mobile devices. Google is aware of this increase, which is why you should ensure that your digital marketing strategy takes mobile traffic into consideration. Mobile friendly Google […]Read more..
In January 2015, we posted the following article on Digital Marketing for Business Directors in the Institute of Directors (IoD) newsletter. Business directors across the UK are investing in their digital strategy to improve brand awareness, get more clients and make more money. Are you? As we move ever further out of recession, companies are dedicating […]Read more..
Visibility in the search engines (SEO) remains a top priority for the travel sector. The evolving search landscape demands new SEO tactics and new ways to integrate SEO with other channels. Learn how you can improve your own search visibility… and give less commission to the OTAs!Read more..
Conversion rate optimisation is all about making more of your existing website traffic and customers. It’s about getting more ‘bang for your buck’ if you will – improving the return on investment by increasing the number of goals achieved for each activity undertaken. Wikipedia suggests that “in internet marketing, conversion rate optimisation (CRO) is the […]Read more..
Do you want a lot of visitors to your website? Do you want to avoid wasting a lot of money? There are many important considerations to think about before you embark on a Pay Per Click Advertising (PPC) Campaign. Managing your Pay Per Click Advertising isn’t as straight forward as you may think and I am always amazed […]Read more..
Can you believe that we’ve completed the first month of 2021 already? So much has happened within a month it’s hard to keep track of everything going on.Read more..
The latest version of Apple’s operating system iOS 14 arrives with us next week. It had been set to fundamentally change the digital marketing industry due to the changes it was going to implement around IDFA (Identifier for Advertisers – the only way to track users within apps on iOS).Read more..
A/B testing is designed to maximise the effectiveness of your advertising. It’s a great and continually practised way to get the most out of your budget and improve your ROI.Read more..
The art and production of interactive content and visual story-telling has grown incrementally over recent years, cementing itself as one of the best ways to engage your audience. Here’s how to get started.Read more..
Google has given advanced notice of a major switch towards incorporating UX metrics as ranking factors. SEO is becoming exponentially more complex and nuanced, requiring a sophisticated multidisciplinary approach to drive optimal results.Read more..
Are you looking to improve the performance of your Amazon Advertising? We’ve identified 5 ways you can improve your Amazon Advertising Cost of Sale (ACoS)Read more..