Ensuring your new website is designed for digital marketing

Whether you are launching a brand new website, or giving your existing site a facelift, there are always important decisions to make. Not only does your website need to look good and work correctly, but it also needs to be easy for prospective visitors to find you on search engines. Furthermore, you should be ready from the […]

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What Google look for when ranking mobile results

More and more people are using their mobile devices to visit websites and buy products online. Most websites are already receiving more than 30-40% of their visits through mobile devices. Google is aware of this increase, which is why you should ensure that your digital marketing strategy takes mobile traffic into consideration.   Mobile friendly Google […]

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Digital Marketing for Business Directors: What You Need to Know

In January 2015, we posted the following article on Digital Marketing for Business Directors in the Institute of Directors (IoD) newsletter. Business directors across the UK are investing in their digital strategy to improve brand awareness, get more clients and make more money. Are you? As we move ever further out of recession, companies are dedicating […]

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The Importance of SEO in the Travel Industry

Visibility in the search engines (SEO) remains a top priority for the travel sector. The evolving search landscape demands new SEO tactics and new ways to integrate SEO with other channels. Learn how you can improve your own search visibility… and give less commission to the OTAs!

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The Intelligent Businessperson’s Guide to Conversion Rate Optimisation

Conversion rate optimisation is all about making more of your existing website traffic and customers. It’s about getting more ‘bang for your buck’ if you will – improving the return on investment by increasing the number of goals achieved for each activity undertaken. Wikipedia suggests that “in internet marketing, conversion rate optimisation (CRO) is the […]

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Managing your Pay Per Click Advertising

Do you want a lot of visitors to your website? Do you want to avoid wasting a lot of money? There are many important considerations to think about  before you embark on a Pay Per Click Advertising (PPC) Campaign. Managing your Pay Per Click Advertising isn’t as straight forward as you may think and I am always amazed […]

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Latest SEO news updates from January 2021

Can you believe that we’ve completed the first month of 2021 already? So much has happened within a month it’s hard to keep track of everything going on.

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iOS 14 and IDFA: What you need to know

The latest version of Apple’s operating system iOS 14 arrives with us next week. It had been set to fundamentally change the digital marketing industry due to the changes it was going to implement around IDFA (Identifier for Advertisers – the only way to track users within apps on iOS).

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Biggest PPC A/B testing mistakes

A/B testing is designed to maximise the effectiveness of your advertising. It’s a great and continually practised way to get the most out of your budget and improve your ROI.

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How interactive content can help your business cut through the online noise: pros and cons

The art and production of interactive content and visual story-telling has grown incrementally over recent years, cementing itself as one of the best ways to engage your audience. Here’s how to get started.

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Google’s getting smarter: it’s high time to rethink your SEO approach

Google has given advanced notice of a major switch towards incorporating UX metrics as ranking factors. SEO is becoming exponentially more complex and nuanced, requiring a sophisticated multidisciplinary approach to drive optimal results.

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How to improve Amazon ACoS (Advertising Cost of Sale)

Are you looking to improve the performance of your Amazon Advertising? We’ve identified 5 ways you can improve your Amazon Advertising Cost of Sale (ACoS)

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