Google’s getting smarter: it’s high time to rethink your SEO approach

Google has given advanced notice of a major switch towards incorporating UX metrics as ranking factors. SEO is becoming exponentially more complex and nuanced, requiring a sophisticated multidisciplinary approach to drive optimal results.

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How to improve Amazon ACoS (Advertising Cost of Sale)

Are you looking to improve the performance of your Amazon Advertising? We’ve identified 5 ways you can improve your Amazon Advertising Cost of Sale (ACoS)

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Amazon’s Business Strategy: 5 examples of latest trends in ecommerce

Amazon leads the pack with its innovative approach to online retailing. Not only is it tightening its grip on the ecommerce marketplace, but the thought leaders at Amazon are in the process of reinventing the very essence of ecommerce and our life online.

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9 ways to improve Google Ads CTR (click through rate)

Read our 9 practical tips that will help to improve your Google Ads Click Thru Rate (CTR) which will save you money, and improve your advertising performance.

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How to use Hootsuite

Hootsuite is a social media management platform that helps brands keep on top of their social media activity across networks. Read on to find out how to set it up and use it successfully.

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How to create great Hero Content for your brand

Want to push your brand out to a wider audience? Hero Content is designed to do that and combined with video marketing, you can engage your customers more and increase sales.

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How to Add Article Schema Markup to Blog Posts

Schema is a language used to help search engines understand the content of your site. Learn about what types of schema there are and how to add them to give your website the best chance of being seen.

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Google Analytics demographic data on age, gender and interests

Demographic data is a lot more valuable than you may think. It can help shape your website, paid advertising channels and even your overall business model – and it’s readily available.

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What does Keyword (not provided) mean in Google Analytics?

What keywords do users search for to discover your website? Your Google Analytics may not show the keywords, with the dreaded “Not Provided” status. But there are ways to work around this. Read on….

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An Introduction to Google Discovery Ads

Google Discovery Ads are changing the way we advertise in the future. Teaming up with AI and staying one step ahead of the customer.

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What is Ads Click to Text (SMS) and does it work?

Make it even more convenient for your buyers to get in touch by giving them the option to send you a text with one click. Google Ads click-to-text is perfect for clients who want to communicate by text with your business.

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Google Site Kit Review: Google’s official WordPress plugin

Google’s official WordPress plugin is now available. We give it a test drive, take a look at the features and benefits, and give you our verdict as to whether it is worth installing on your site.

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