Should I have multiple websites for one business?

Does your business need more than one website? There are good reasons to have multiple sites… and even more reasons why you shouldn’t. Learn the advantages and disadvantages of having multiple websites.

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How to use Instagram for business: features and benefits

With 500 million regular daily visitors, and a highly engaged audience, Instagram offers exceptional opportunities to reach and engage with their target markets. Read more to learn how your business can take advantage of the Instagram juggernaut.

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Campaigns, conversion tracking and benefits of Microsoft Advertising: a complete guide

When you think of Pay-Per-Click (PPC) advertising platforms, you likely think about Google Ads, and then stop. This makes sense: Google Ads is by far the biggest PPC platform out there, as it takes place on the largest search engine in the world. Google receives around 5-6 billion searches a day. However, the biggest search engine does not mean the only search engine, and there are competitors around.

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How to create a customer persona [free template]

Not sure where to start in creating your customer personas? Download our free customer persona template and read through our detailed guide and you can get cracking one of the most important first steps in developing successful digital campaigns.

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Developing a YouTube strategy

If you’re wondering what more you could do to make your YouTube Channel a success, this guide will take you through the best way to make your video content work for your business.

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Future proofing in the age of machine learning – Roxanne Brownlee, Google – Nottingham Digital Summit

The fourth talk on the Albert Hall Stage for the Nottingham Digital Summit is Roxanne Brownlee of Google, who spoke about how businesses can stay relevant through new technology. Why is today different? Mobile traffic was just 1.5% of total web traffic in 2010, yet that was the year when Google first announced the importance […]

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We have ruined the web! Let’s try to save it – Barry Adams, Polemic Digital – Nottingham Digital Summit

The third speaker on the Albert Hall stage was Barry Adams, who spoke about how the internet has changed massively, how it has been ruined, and what we can do to make it better. What is the WorldWideWeb? The WorldWideWeb (W3), is a wide-area hypermedia information retrieval initiative aiming to give universal access to a […]

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3 Top tips for email list building

How can you create high-quality email marketing lists to increase your digital success? Take a look at our three top tips for growing your email list organically, including how to appeal to the audience, make opt-in opportunities easy to find and create fantastic content.

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Why has traffic dropped to my website?

Wondering why your website’s traffic has worryingly dropped off a cliff? Luckily it’s fixable in most cases – let’s look at the source of the traffic loss, followed by a likely cause and a possible fix!

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How to prove social media’s value on sales

Measuring the impact of your social media is key to your success and is a tactic that can be used to achieve a variety of different goals. Let’s take a look at the best ways to track and monitor your success within social media activities.

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What is Dark Social?

Dark Social might sound scary and frightening, but in its simplest form, it’s just a term used to explain content shared via social media that can’t be tracked easily by marketers.

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A quick guide to Google Search Console

Most marketers are familiar with Google Analytics, using it to monitor the performance of their websites in terms of traffic levels, sources, most popular pages and goal conversions. However, there seems to be less awareness surrounding Google Search Console, but with the new Google Search Console officially replacing the old version, it’s time to refresh your knowledge of this underutilised free tool

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