Why has traffic dropped to my website?

Wondering why your website’s traffic has worryingly dropped off a cliff? Luckily it’s fixable in most cases – let’s look at the source of the traffic loss, followed by a likely cause and a possible fix!

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How to prove social media’s value on sales

Measuring the impact of your social media is key to your success and is a tactic that can be used to achieve a variety of different goals. Let’s take a look at the best ways to track and monitor your success within social media activities.

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What is Dark Social?

Dark Social might sound scary and frightening, but in its simplest form, it’s just a term used to explain content shared via social media that can’t be tracked easily by marketers.

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A quick guide to Google Search Console

Most marketers are familiar with Google Analytics, using it to monitor the performance of their websites in terms of traffic levels, sources, most popular pages and goal conversions. However, there seems to be less awareness surrounding Google Search Console, but with the new Google Search Console officially replacing the old version, it’s time to refresh your knowledge of this underutilised free tool

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How to market to Gen Z

Move over millennials, you’re no longer “the next big thing”. Now that we all know how to market to millennials, the next demographic we need to talk about is the little-known Generation Z; and more specifically: how do you market to them, and make them want to buy into your brands?

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Social media glossary: an A-Z of social media

With so many social media platforms in existence, it can be difficult to keep track of all the different social media terms. This post explains some common terminology that crops up when discussing social media, which you can use as a handy reference tool in 2019 and beyond.

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Foundations of SEO

Ranking organically is a long process: it takes time, effort and commitment. However, if you want to get beyond the basics of SEO up your search engine game, then you’ve come to the right place.

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Team Hallam’s 10 best blog posts of 2018

More than 1,000,000 page views means 2018 has been a record blogging year for Hallam. Here are our top 10 blog posts, and the method we used to select them.

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Data and insights trends for 2019 and beyond

2019 is already proving to be an exciting year for digital marketers with data and insights playing a massive role in many of the upcoming tech changes and top news stories.

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Ebook: 11 proven growth tactics for your ecommerce business

Do you want to get more traffic to your website and boost your online sales? Learn how in our free eBook.

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6 Great tips for Christmas SEO

Whether a large ecommerce site or a website representing a local business, there are things you should be doing digitally to make the most of the festive season.

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How to perfect your Christmas PPC campaigns

If all you want for Christmas is a positive ROI from your Christmas PPC campaigns, then you’ve got to be on top of the strategy. The big dates to focus on start in November with Black Friday and the ensuing weekend, and then the run-up to Christmas throughout December.

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