What is Dark Social?

Dark Social might sound scary and frightening, but in its simplest form, it’s just a term used to explain content shared via social media that can’t be tracked easily by marketers.

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A quick guide to Google Search Console

Most marketers are familiar with Google Analytics, using it to monitor the performance of their websites in terms of traffic levels, sources, most popular pages and goal conversions. However, there seems to be less awareness surrounding Google Search Console, but with the new Google Search Console officially replacing the old version, it’s time to refresh your knowledge of this underutilised free tool

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How to market to Gen Z

Move over millennials, you’re no longer “the next big thing”. Now that we all know how to market to millennials, the next demographic we need to talk about is the little-known Generation Z; and more specifically: how do you market to them, and make them want to buy into your brands?

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Social media glossary: an A-Z of social media

With so many social media platforms in existence, it can be difficult to keep track of all the different social media terms. This post explains some common terminology that crops up when discussing social media, which you can use as a handy reference tool in 2019 and beyond.

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Foundations of SEO

Ranking organically is a long process: it takes time, effort and commitment. However, if you want to get beyond the basics of SEO up your search engine game, then you’ve come to the right place.

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Team Hallam’s 10 best blog posts of 2018

More than 1,000,000 page views means 2018 has been a record blogging year for Hallam. Here are our top 10 blog posts, and the method we used to select them.

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Data and insights trends for 2019 and beyond

2019 is already proving to be an exciting year for digital marketers with data and insights playing a massive role in many of the upcoming tech changes and top news stories.

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Ebook: 11 proven growth tactics for your ecommerce business

Do you want to get more traffic to your website and boost your online sales? Learn how in our free eBook.

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6 Great tips for Christmas SEO

Whether a large ecommerce site or a website representing a local business, there are things you should be doing digitally to make the most of the festive season.

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How to perfect your Christmas PPC campaigns

If all you want for Christmas is a positive ROI from your Christmas PPC campaigns, then you’ve got to be on top of the strategy. The big dates to focus on start in November with Black Friday and the ensuing weekend, and then the run-up to Christmas throughout December.

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Your social media Christmas guide – 15 things you should be doing this holiday season

Tis the season to be jolly… And get your Christmas Social Media Campaign ready for the holiday season.

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What it means to be a Google Premier Partner

Hallam Internet ticks all the boxes for Google’s Premier Partner programme. In this article we explore what that means and what the benefits are for our clients.

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