How to transfer a Google Ads account into Bing Ads

Advertising on the Bing network is usually cheaper than Google Ads, and Bing has a growing market share. It is easy to import your Google Ads straight into Bing so use this checklist to get started now.

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The social media revolution 2018: the must-watch video and data sources

Take just 2 minutes to watch what I consider to be one of the best video overviews of social media trends. 15 social media facts with their data sources. Produced by Socialnomics.

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How Love Island is shaping digital-first television

Much has been said about the shows secret to success amongst the 16-34 audience, but how exactly has Love Island’s in-house marketing team skilfully capitalised on the power of social media, driving unheard-of TV success across digital?

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IGTV: The New Way to Experience Long Form Video Content

With a new feature launch from Instagram, we discuss the importance of long-form video and how to build it into your content strategy.

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How to balance UX and SEO considerations

More often than not, when it comes to UX and SEO considerations when building a website, there isn’t a huge trade-off that needs to take place between the two disciplines.

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Who’s Stealing my Images? How to use Reverse Image Search

Do you want an easy way to find out who’s using your images, either with or without your permission? Here is a guide to using Google’s Reverse Image Lookup.

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How to Develop a Digital Strategy Using Data

In this post, we’ll look at how to develop a digital strategy using data, and how important data is in 2018. The UK government recognises how important this issue is and has even set out policies to ensure “businesses are able to use data in innovative and effective ways”. As a business owner in 2018, the need to leverage data to remain competitive is now more crucial than ever.

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Progressive Web Apps (PWAs) – What You Need to Know

With leading brands investing in PWAs, we take a look at what they are, the benefits they carry, and whether they will replace native mobile apps.

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Content Pruning: What Is It and Why Is It Important for SEO?

If your website is very large and has a legacy of blog posts or product pages, then content pruning should form part of your SEO strategy. Don’t waste your users’ or search engine crawlers’ time by serving up thin or out of date content.

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10 things we learned from outreaching 5,000 cold emails

Are you tired of sending cold emails that get little to no reply rates? It’s one thing to identify new publicity and link opportunities, but make a bad first impression in front of your recipient and your brand’s SEO strategy could suffer! Here we look at 10 findings from outreaching 5000 cold emails.

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How to Create Customer Loyalty for Small Businesses

Customer loyalty is a concept that has changed rapidly in recent times with the developments of technology and the shift to a mobile customer experience. We’ll explain how small businesses can cut through the noise and create customer loyalty to keep customers for longer.

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Setting Up an AdWords Campaign – A Checklist

There are so many things to remember: location, keywords, networks, adgroups, ads, bids, budgets… the list goes on. It’s surprising how many of these get overlooked, but they’re all pretty important points that can have a major impact on your account performance. So don’t give in to the allure of an AdWords Express account and […]

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