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Are blogs still relevant? A 2020 strategy for measuring blog effectiveness
As we say farewell to 2019, is it time to say farewell to blogging? Not according to our data. Blogging…
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A content marketing template for 2020
Our "Content Cascade" methodology is a simple but powerful content marketing framework. Use this mental model to shape your thinking…
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How to Apply the AIDA Model to Digital Marketing
Learn what goes through the mind of a potential customer during the buyer's journey by applying the AIDA model to…
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3 Ways to Boost PPC Performance Using First Party Data
Learn how to improve PPC performance by incorporating first party data to influence bids, audience targeting and more. Here we…
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How to get more Google reviews
86% of consumers read reviews for local businesses. Getting Google reviews is a simple, cost-efficient & effective method to build…
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A beginner’s guide to Google Ads display advertising
The Google Display Network is the largest contextual advertising network available on the Internet today. Learn how you can place…
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Five successful types of content marketing for manufacturers
When it comes to B2B content marketing, it's time for the manufacturing industry to tap into some new skills and…
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How to run a successful Facebook competition
If you’re looking to launch a successful Facebook competition but are unsure as to what is and isn’t against the…
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How to create a customer persona [free template]
Not sure where to start in creating your customer personas? Download our free customer persona template and read through our…
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Powerful email automation workflows you need for your ecommerce website
Marketing automation is a powerful way of utilising technology to enhance the user experience, reduce repetitive or difficult tasks, and…
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How to transfer a Google Ads account into Bing Ads
Advertising on the Bing network is usually cheaper than Google Ads, and Bing has a growing market share. It is…
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Event Marketing: 5 Ways to Promote Your Next Event or Conference
Whether a small business breakfast or a large conference, digital is a key part of your marketing mix to raise…