Our affiliate marketing services

Promoting your products or services via a third party individual or organisation is an effective way to reach a wider audience and drive sales. And we’ll track campaign results and affiliate performance to ensure you’re getting a good return on your investment.

Read our case studies

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An award-winning paid media partner

Our work with clients has won awards from industry-recognised organisations across the paid media landscape.

Google EMEA Award Winner
European Search Awards Winner 2022 logo
European Search Awards Winner 2021 logo
The Drum Awards Search Winner 2021

Hey, Google ❤️

Hallam is recognised by Google as a top-performing digital marketing agency across the globe, and in the top 3% of all UK agencies.

That means you’re safe in the hands of one of the world’s best media agencies. We’re leading experts in all areas of Google advertising including Google Ads, Shopping, Display, YouTube and more. Some things are just meant to be.

Learn more about our partnership


How we work, works

We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.

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An integrated and results-driven approach to affiliate marketing

The affiliate marketing industry is one of the most profitable advertising routes available to businesses, but it’s not always easy to get right. That’s where we come in – we’ve got the expertise in growing affiliate marketing programmes and driving success for our clients.

With so many different affiliate partners available for businesses to team up with, we need to make sure that the right ones are selected in order to meet objectives. We take time to carefully consider a pool of potential partners, bearing in mind the cost and audience type/size of each one. We’ll keep your campaign objectives at the forefront of the decision making, then recommend the best selection for you.

Collaboration is key

We work with you on your affiliate strategy to ensure we’re agreed on objectives, target ROI and how affiliates fits in with your broader marketing strategy. We then also ensure that the running of affiliate activity is looked after from start to end, meaning you only have to be concerned about the results, providing any business context that may be valuable.

At Hallam, we believe in a unified strategy, so for any activity we factor in the wider SEO, Content and Paid Media tactics you have in place, in order to ensure the best possible results are achieved. We make sure our bespoke campaigns are carefully blended with other digital services so that the messaging and content will always be consistent.

Work with an award-winning team

Working with Hallam means you can access teams in all areas of digital as we bring in specialists to support you in whatever is needed to excel your business. Whether that means bringing in Strategy to better understand your audience, Data and Insights to develop sophisticated forecasting, or Developers to consult on your website – we have it all. Our Unity methodology means we want everyone to work together to best support your business and achieve your goals in a unified way.

Also, our award-winning paid media team has over 50 years of combined experience between them, having worked on a variety of account types for businesses of all sizes – so when you choose us, you know you’re in good hands.

Our approach to affiliates

Affiliate marketing is an industry set to grow year on year, meaning many business types should be considering it a key part of their paid strategy. We stay ahead of the curve with the latest in affiliate partners, platforms and technology meaning you don’t have to and we always adhere to our core Paid Media values.


We believe in media neutrality, and have a network agnostic approach to advertising. We only recommend activity for you if it’s right for your business rather than sticking to basics or specific partners


We prioritise effectiveness over efficiency. Rather than making decisions based on immediate ROI, we consider the long-term growth of all clients and create effective advertising for the future


We encourage our clients to balance long-term brand building with short-term sales activation to maximise business growth. Our suggestions will therefore always cover a multi-channel full-funnel approach


We strive to deliver memorable, distinctive campaigns that command attention in a crowded media landscape. We utilise our Creative team where necessary to make sure your brand stands out from competitors

We’re more than a PPC agency.

Working with Hallam means exposure to all areas of digital, whether that’s advertising, brand or website design.

Recognised industry expertise

Our experts regularly contribute to the most important conversations happening in marketing today — we’re helping to lead the conversation in marketing. You’ll find our voice featured in articles on The Drum, Search Engine Land, Search Engine Journal, Econsultancy, State of Digital and many more places.

We also speak at conferences and events such as Google Live, SMX, SEO Brighton, Nottingham Digital Summit and various Google events.

You’re in safe hands.

Frequently asked questions

Can I use affiliates for lead gen?

Yes. We have affiliate partners for both lead gen clients as well as ecommerce clients. We agree a cost per conversion (e.g. an appointment booking) instead of a cost per purchase with an agreed ROI.

Can you manage affiliates for us?

Yes. We can manage the whole process from start to end. We can also consult you on the best option for your business and help you manage affiliates in-house too.

Can affiliates work for B2B?

Yes, although it is less common. The same principle applies that you reward commission to any content creators who have generated leads from their links.

Do you use specific partners?

We don’t have any set partnerships with particular affiliate programmes. We work with the right programmes for your business and we have training and/or certifications with the programmes we use.