Paid Social
Build desire. Drive action.
Paid Social campaigns help you reach new audiences, build desire and drive action across social platforms where your customers are active.
Turn social scrollers into customers.
Our paid social services
In a world where social media is everywhere, we can help your brand cut through the noise. We build campaigns on the right platforms, using the smartest tech to make sure our emotive creative work helps you to stand out.
Facebook ads
From brand awareness to customer acquisition, Facebook Ads is the most popular social platform in the world. Your customers are waiting for you.
LinkedIn ads
Highly relevant for B2B brands, LinkedIn Ads lets you target professional audiences at scale to drive leads for your business.
Youtube ads
Reach potential customers while they’re consuming video content on the world’s largest video search platform.
Let’s take the first step. We’re ready.
An award-winning paid media partner
Our work with clients has won awards from industry-recognised organisations across the paid media landscape.
Hey, Google ❤️
Hallam is recognised by Google as a top-performing digital marketing agency across the globe, and in the top 3% of all UK agencies.
That means you’re safe in the hands of one of the world’s best media agencies. We’re leading experts in all areas of Google advertising including Google Ads, Shopping, Display, YouTube and more. Some things are just meant to be.
How we work, works
We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.
Latest PPC articles
Read about industry trends, news and opinions from our PPC experts.
Let’s take the first step. We’re ready.
Channel agnostic, just like your customers.
More than half the world’s population are active social media users. So, logically, your customers are going to be in there somewhere.
With the average user being active on around seven different social media platforms each month, we also know better than to choose favourites when it comes to social networks.
Staying ahead of the curve is crucial
The Paid Social landscape is constantly evolving, with platforms such as Meta, TikTok and LinkedIn launching and sunsetting products almost monthly.
We stay informed and have agency level partnerships with all the major platforms to ensure your campaigns always use best practice and make use of the latest platform technologies and updates.
We let the ads do the talking
As we move towards a digital landscape that rightly prioritises consumer privacy, the targeting available is becoming more limited.
This is why we prioritise what customers actually see. The assets.
It’s easy to forget that every single Paid Social impression is a real person looking at an ad you’ve paid to put in front of them.
But that’s why it’s so important to make sure your ads stand out and showcase your brand.
More than just top of funnel
Yes, Paid Social is an effective way to get a vast number of eyes on your brand, but it is often overlooked in a conversion funnel.
Every platform has levers that can help you increase conversions and lead volume. It’s just about knowing when, why and how to pull them.
Our approach to Paid Social
Paid Social changes constantly. It’s also arguably one of the most competitive paid marketing channels that you can activate, and most of your competitors will already be active in the space. So how can you make sure that you’re not throwing your budget away?
Testing
Any good paid social strategy is underpinned by a clear and focused testing framework. If you’re not testing to improve, we guarantee you’re leaving money on the table.
Technology
To make your spend go further, streamline your campaign processes and improve your results, we integrate the best technology into all of our human-first strategies.
Emotion
Real people respond to real stories, and Paid Social can be the first step to connecting a potential customer with your brand. We can help you build a real relationship with your audience, based on emotion and honesty.
Action
To drive conversions through social, you need to know when someone has the right level of intent. We not only help build that intent, but we drive potential customers to convert at the right time.
We’re more than a PPC agency.
Working with Hallam means exposure to all areas of digital, whether that’s advertising, brand or website design.
Experience
Create genuinely intuitive experiences for your customers and drive conversions at scale through effective UX design.
Brand
Your brand demands to be heard. From strategy to design, we’ll help you win hearts and minds when you’re not in the room.
Web design
We combine deep expertise in SEO, Strategy and UX to build high-speed, accessible sites that create a lasting impression and get results.
SEO
We combine technical expertise, content and user experience to create and deliver SEO strategies that deliver results and grow profits.
Recognised industry expertise
Our experts regularly contribute to the most important conversations happening in marketing today — we’re helping to lead the conversation in marketing. You’ll find our voice featured in articles on The Drum, Search Engine Land, Search Engine Journal, Econsultancy, State of Digital and many more places.
We also speak at conferences and events such as Google Live, SMX, SEO Brighton, Nottingham Digital Summit and various Google events.
You’re in safe hands.
Frequently asked questions
Why doesn’t my Paid Social have good ROI?
It’s important to look at Paid Social in a holistic way in relation to your other paid and non-paid marketing channels. This way you’ll understand what your overall attributed ROI is.
Are creatives really that important?
Yes. The creative is the only thing the end user sees, so it needs to capture attention in a very crowded space.
Is Meta still relevant?
Yes. Meta is still the most-used social media platform in the world. We are completely platform agnostic though, so identifying where your potential customers are is the priority.
