Programmatic Advertising
Level up at speed and scale.
Programmatic advertising allows you to scale advertising using data in real time, meaning you can reach a larger audience faster than ever before.
Embrace the rising star in advertising.
Our programmatic services
Whether you want to level up your display and video campaigns, or explore digital-out-of-home and connected TV, we’ll ensure your campaigns flourish.
Programmatic display
Produce attention grabbing display campaigns that get you noticed, powered by AI and showcased within quality inventory.
Remarketing
Target people who have visited your website or interacted with your brand online.
Programmatic video
Amplify your video content, with a vast choice of targeting options to showcase your brand in relevant contexts.
Programmatic audio
Insert your audio ads across podcasts, audio articles, digital radio, streaming music services and more.
Native campaigns
Use Native to fit the form and function of publishers’ content, for positive user experience, not appearing like typical ads.
Digital-out-of-home
Launch vibrant, large format ads across digital screens specifically intended to reach consumers outside their homes.
Connected TV
Reach vast audiences, from Smart TV to Chromecast owners, with more control over who sees your ads than cable TV.
Let’s take the first step. We’re ready.
An award-winning paid media partner
Our work with clients has won awards from industry-recognised organisations across the paid media landscape.
Hey, Google ❤️
Hallam is recognised by Google as a top-performing digital marketing agency across the globe, and in the top 3% of all UK agencies.
That means you’re safe in the hands of one of the world’s best media agencies. We’re leading experts in all areas of Google advertising including Google Ads, Shopping, Display, YouTube and more. Some things are just meant to be.
How we work, works
We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.
Latest PPC articles
Read about industry trends, news and opinions from our PPC experts.
Let’s take the first step. We’re ready.
AI and machine learning enabling growth
Programmatic opens up so many doors for your advertising strategy and brand growth. And, unlike more traditional formats, it avoids the hassle of going through human negotiation and preset pricing.
Our Programmatic campaigns focus on achieving your business goals, while working seamlessly alongside your wider digital strategy.
We are network agnostic
We do what’s best for you, and only work with suitable partners that will help achieve your goals, with no tied partnerships. We ensure close collaboration, quality assets and proactive optimisation for all campaigns we run.
Everything we do is tailored to you, including your budgets, goals and your target audience. And we can scale Programmatic campaigns from minimum ad spend requirements through to six-figure budgets.
We’ll get to understand your ways of working to ensure we report on the data that matters to you most, while making informed decisions for the future that enable continuous improvement. We are committed to ongoing testing, whether that’s testing new creatives, new formats or variations of targeting. We are always learning and feeding back to empower decisions.
A multichannel strategy is the way forward
We believe that every channel that could enable programmatic delivery should be connected. We also believe your brand exposure should have no digital limits. So, whether you’re advertising in the The Times or on a cinema screen, we make sure it’s managed thoroughly from start to finish.
We understand customer journeys are complicated with multiple touch points, and collaboration with our Data and Insights team means we can measure and report on complicated journeys to deliver the best possible results.
Our approach to Programmatic
Programmatic advertising is fast-growing globally, and constantly evolving to keep pace with changing consumer behaviour. We’ll help you stay ahead of the curve and ensure you remain competitive, following the four key pillars of our proven approach.
Neutrality
We believe in media neutrality, and have a network-agnostic approach to advertising. We only recommend activity for you if it’s right for your business, rather than sticking to basics or specific partners.
Effectiveness
We prioritise effectiveness over efficiency. Rather than making decisions based on immediate ROI, we consider the long-term growth of all clients and create effective advertising for the future.
Balance
To maximise business growth, we encourage our clients to balance long-term brand building with short-term sales activation. Our suggestions will, therefore, always cover a multichannel full-funnel approach.
Attention
We deliver memorable and distinctive campaigns which command attention in a crowded media landscape, utilising our talented Creative team where necessary to ensure your brand stands out from competitors.
We’re more than a PPC agency.
Working with Hallam means exposure to all areas of digital, whether that’s advertising, brand or website design.
Experience
Create genuinely intuitive experiences for your customers and drive conversions at scale through effective UX design.
Brand
Your brand demands to be heard. From strategy to design, we’ll help you win hearts and minds when you’re not in the room.
Web design
We combine deep expertise in SEO, Strategy and UX to build high-speed, accessible sites that create a lasting impression and get results.
SEO
We combine technical expertise, content and user experience to create and deliver SEO strategies that deliver results and grow profits.
Recognised industry expertise
Our experts regularly contribute to the most important conversations happening in marketing today — we’re helping to lead the conversation in marketing. You’ll find our voice featured in articles on The Drum, Search Engine Land, Search Engine Journal, Econsultancy, State of Digital and many more places.
We also speak at conferences and events such as Google Live, SMX, SEO Brighton, Nottingham Digital Summit and various Google events.
You’re in safe hands.
Frequently asked questions
Do you use specific Programmatic partners?
We don’t have any set partnerships with particular Programmatic partners. We only work with the partners and demand-side platforms which are right for your business.
How do I know which campaign types to use?
We’ll advise on this based on your objectives, targeting, budgets and resources. As we believe in continuous testing, we can get a strong idea, over time, as to what works best for you.
What if I need creative support?
There are multiple options. You could create all necessary assets in-house or use Hallam’s Creative team for this, while some Programmatic partners will create assets free of charge, subject to a minimum spend.
