SEO (Search Engine Optimisation)
Susan Hallam

Founder and Managing Director of Hallam. Digital marketing consultant, trainer and public speaker.

QR Code I’m sure you have seen QR Codes, but how can your business use them in your marketing? I’ll show some examples of how we’re using them!

Let’s start with a quick overview of the basics of, followed by some simple practical examples of how real businesses are currently using QR Codes.

What is a QR Code?

Quite simply, a QR code is a barcode that can be scanned by a mobile phone.  It contains a link that takes the user directly to mobile content.  The link could be to a website, a video or sound file, could prompt the user to enter an email address,go to a social media website, or  trigger a text message.

The acronym QR is for “Quick Response” and it is quick in the sense it can be scanned quickly.

How do I read a QR Code?

You will need a QR reader on your smart phone – on my Blackberry I am very happy with  QR  Code Scanner Pro, and on a iPhone you could try Redlaser.

In order to make a QR Code you will need a QR Code generator (free) and you can either use services like free Kaywa service or if you are familiar with services like then you will see in addition to shortening your links it will also generate a QR code.

Simple ways your business can use QR Codes

Put a QR Code on your van

Electrical contractors William Dyer Electrical UK Ltd have put a QR code on the livery on their vans.

QR Code Electrical Contractors

Scan the image on the back of the van whilst you’re waiting in queue of traffic, and the landing page you go to is a very simple mobile friendly page with essential details, including these guys to your phone address book:

QR Code mobile site

Put a QR Code on your Powerpoint Presentations

Put a QR Code on your Powerpoint slides linking to additional information, making it easy for delegates to download your slides or get additional information.

QR Code Powerpoint Presentation

Use a QR Code on your pop up exhibition stand

We have put our Hallam QR Code on our exhibition stand, with some clear text telling folk to Scan This for more information.  It has been a great conversation starter, and a reason for potential customers to stop and talk with us.


Hallam QR Cupcake and QR Stand

Put a QR code on your printed materials

A QR code can provide handy additional information in support of your marketing activities.  Consider putting a QR Code that links to your blog, or to your Facebook page, or to your CV.  I see QR codes everywhere:

  1. your business cards
  2. your company brochure and catalogues
  3. on envelopes and letterhead, and even on the PS in your letters
  4. in store displays
  5. your printed advertisements

Put your products where your customers are using QR Codes

Tesco have piloted a revolutionary service where they have created a “virtual shopping mall” in a Korea underground station.  They’ve lined the wall with images of their products, and whilst waiting for the tube, travellers can scan the QR codes of the products they want to have home delivered.  Tesco have turned the drudge of grocery shopping into an activity that appeals to Generation Y.


Use QR Codes for additional production information

Would you customers like additional information without necessarily asking you directly, or at a time when it is most convenient for them?  Consider making additional product information available via a QR code, for example in this used car lot:

QR Code used cars

Sponsor a team? Put QR codes on their kit

The British Olympic Volleyball team sponsors have strategically placed a QR code on their… uniform.  The positioning of the QR Code is designed to be located in a position that commands attention.  Ahem.

QR-Code-Sponsor an Olympic Team

Estate Agents using QR Codes

British estate Agent Barton Wyatt are including QR codes on their “For Sale” signs, with a link going to property specifications, quotes, community information, virtual tours and property pictures .  In an ideal world, the link will go to a mobile friendly website, with a one-click telephone link that let’s potential viewers get in touch easily.

QR Code Estate Agent

Put QR Codes on Cupcakes

Why? Just… because.

Hallam QR Code cupcakes

One response to “QR Codes: Simple ways your business can use QR codes”

  1. Susan Hallam Susan Hallam says:

    John Lewis have just launched virtual shop in Brighton using QR codes for mobile shoppers.

    The pop up shop contains 30 products at any one time, and will display 96 products (including an Amazon Kindle) during the run up to Christmas.

    Take a look at the shop here:

    Photo: John Lewis QR Codes in pop up shop

    The QR code drives visitors to the John Lewis mobile site, and integrates with their “click and collect” service.

    Econsultancy have written up a good overview:

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