When you’re creating content for your blog or looking for something interesting to share on your social media accounts, how can you really be sure that you’re creating something that your audience actually wants to read?

Imagine if there was a way to find content that interests your audience, or to see the industry related questions that they’re already asking.

Well, there is a way! Say hello to Reddit, also known as ‘The Front Page of the Internet’.

In this blog post I’m going to show you a really quick way to use Reddit to look for content inspiration, based on topics that your audience is already interested in.

So What Exactly Is Reddit?

Reddit is a website made up from thousands of individual communities known as ‘subreddits’. In these subreddits, users post links, stories and media and other users can vote and comment on the posts.

By voting, Reddit users determine which posts rise to the top of community pages. If a post is voted on enough times, it will appear on the Reddit homepage.

And this is what the front page of the internet looks like:


It’s basically a list of content with various filters including ‘new’, ‘rising’ and ‘controversial’.

OK, Great, but Nothing Here Looks Relevant to My Business!

Reddit can look a little daunting to a first-time visitor, or perhaps totally irrelevant but stick with it. With 36 million user accounts and 853,824 subreddits as of June 2015, you’re bound to find a subreddit related to your business or industry in some way.

So, the first thing you need to do is look for subreddits related to your industry or niche. Because it’s in the subreddits where you can tap into your audience. You can see what are they talking about, the questions they’re asking and the type of content gets the most comments.

This useful list of popular subreddits, categorized by industry might come in handy. It includes business and industrial, computer and electronics subreddits and includes the number of subscribers per subreddit.

So let’s just say I have to create some content for a blog relating to architecture and I’m a bit stuck for ideas. Or maybe I’m looking for something interesting to post on my social media accounts.

In any case, the first thing I’d do is type ‘architecture’ into the search box on Reddit’s homepage. This is going to bring back a list of related subreddits.

As you can see, ‘Architecture’ is a very established and active subreddit with over 60,000 subscribers:


Now I can start to explore the content in the Architecture subreddit. There’s a mix of questions, images and links to interesting articles and lots of inspiration for some creative content:


Just from looking at this list I have come up with a number of new content ideas:

  • A blog post or image gallery on styles of architecture through the years
  • A series of in-depth articles based on famous buildings in the UK, for example, who they were built by, what style of architecture they were etc.
  • An infographic outlining interesting facts about famous buildings
  • A review of the top floor plan programs used by architects
  • Top tips for starting a new design from leading architects
  • A blog post reviewing awkward public building designs

That’s a decent amount of content creation to be getting on with, and it’s taken just a couple of minutes!

Have a go at searching for subreddits in your industry and see if you can find any gems.

If you need any help with Reddit, or if you’d like to discuss your content strategy then please do get in touch.


If you need help with your don't hesitate to contact us.

Enjoy this article?

Subscribe for weekly insights