Our reporting and visual data services

See the full picture of how you’re performing. View the wide shot or dig into the detail of what your data is telling you.

Read our case studies

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The UK’s most recommended agency, three times over.

The only agency to win The Drum’s Grand Prix award as the Most Recommended Agency in the UK three times in a row, based entirely on client feedback and performance.

drum awards 2020

The Drum Grand Prix 2020

drum awards 2019

The Drum Grand Prix 2019

drum awards 2018

The Drum Grand Prix 2018

How we work, works

We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.

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Let’s take the first step. We’re ready.

Strategic reports that deliver business growth

What’s working? What isn’t? These are the fundamental questions that drive digital marketing decisions. Without Reporting and Data Visualisation these questions go unanswered. And if you don’t know what’s working, how can you ever hope to improve?

Our reports help make your business more successful by ensuring you’re always pushing your budget into areas that are working for you, while shoring up where you’re weakest.

Delivering on results

Investing in a marketing agency is a big decision, and you need to make sure you’re getting the results you need to hit your objectives – both now and in the future. Reporting is constantly evolving, with the privacy-first revolution changing the way we gather and use data. But fundamentally, you still need to know where performance is strong to enable you to double down and beat the competition.

Innovation in reporting

With our industry-leading reports you’ll be able to combine your CRM data with marketing data from analytics and ad platforms, ensuring that you’re delivering real revenue to your company, not just a bunch of leads that go nowhere.

We’re confident in visualising any type of data you can throw at us. Whether that’s analysing and displaying the distribution of your profit margins per order or breaking out the diversity and inclusivity statistics of an entire industry.

Our approach to Reporting

Reporting is a tricky thing to get right as there’s no one-size-fits-all approach to what your business needs. It’s one thing to pull out some stats from a platform, but quite another to blend data from multiple different sources and deliver insight.

This is where our Data and Insight team deliver. We’ve got years of experience working with all the different platforms and know them like the back of our hands. We can help you navigate the complexities and pitfalls of turning all your marketing data into one definitive clean and actionable report.


When you need the data from your report you need it to work first time. You don’t want to be faffing with filters or back-end mumbo jumbo. You need the results and you need them now. We build all of our reports to prioritise robustness to ensure they always work.


The point of a report is to evaluate the current position in order to make decisions about what to do next. If a report doesn’t drive new actions then it really is a waste of time. We work to ensure that every number included in your report is important in some way, so you don’t waste time looking at pointless data.


The recipient of the report or visualisation is almost as important as the data that goes into it. You wouldn’t show a finance director every card receipt from a till, but neither would you hide the store level profits from them. Getting the level of detail right for your audience is a key differentiator that determines whether you have enough information to make decisions but not get drowned in irrelevant numbers.

We’re more than a digital agency.

We have the capability to execute all the key services you need to turn strategy into action, and stay ahead of competitors.

Recognised industry expertise

Our experts regularly contribute to the most important conversations happening in marketing today — we’re helping to lead the conversation in marketing. You’ll find our voice featured in articles on The Drum, Search Engine Land, Search Engine Journal, Econsultancy, State of Digital and many more places.

We also speak at conferences and events such as Google Live, SMX, SEO Brighton, Nottingham Digital Summit and various Google events.

You’re in safe hands.

Frequently asked questions

What platforms do you use for reporting?

We use Google Data Studio for the majority of our visualisation, but we’re also familiar with BI platforms such as Power BI &andTableau. Also, we often use Python to create more advanced visualisations for particularly complicated datasets.

Are reports included in a standard Hallam retainer?

All Hallam retainers come with basic reports detailing the performance of that service. However, as an optional extra, we’re also able to go into more advanced reports, such as those integrating with CRM data, for example.

Can advanced reporting make my business more profitable?

Traditional digital marketing reporting has always been very focused on revenue and leads. For our reports, we try to dive down to the level beneath that to discover the profit and sales that really drive your business. By optimising for profit you can find fresh opportunities and get one up on your competitors.