Paid Search (PPC)

How do you feel about a “reverse psychology” or shock advertising for your Pay Per Click campaigns?

This Google AdWords advertiser describes his product as Rubbish and uses the strap line “Poor Service and Horrible Staff but Great Prices and Free Samples too!

Your ad needs to differentiate you from your competitors, and catch the eye of your potential customer.

This is a sensational ad that might get clicks, but will it get the right clicks that then convert to sales?

This particular advert forms part of a series of Ad Variations that enables the advertiser to test the effectiveness of different ad styles. Ads might take the style of:

  • benefits led copy: why your product is perfect for the customer
  • testimonials
  • discount offers
  • free trial

Special thanks to Sharon Weston for bringing this ad to my attention.

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