Do you have a “wait and see” approach when it comes to the mobile marketing of your tourism and leisure business? It is no secret that we are all using their mobile phones as part of our daily lives, and increasingly this includes researching and buying travel and tourism products and services. Creating a successful mobile marketing strategy […]Read more..
It’s hard to imagine functioning day to day life without the internet. Something that Generation Z, or Gen Z, have never experienced as the first generation to not have life before the internet. Now reported to be the largest demographic grouping, half of this group won’t have known life without a touch screen.Read more..
Our digital presence is more important than ever, and yet we may be inadvertently making blunders and missing out on simple things to make our personal and business reputations shine. Susan shares her top mistakes she thinks will make you cringe and give you 13 more actions to shine up your online reputation. (Webinar, Powerpoint slides and recommended links)Read more..
The world needs charities and not-for-profits more than ever. Read this practical guide exploring how charities can be using digital marketing to raise awareness, build their volunteer base, and most importantly generate funds.Read more..
£1.49 billion was spent in the UK Black Friday 2018 shopping extravaganza. Learn what retailers should be doing in 2019 to maximise their takings, and practical examples of what worked well last year.Read more..
Mobile searching now out numbers desktop searching. In fact, there is a good chance you are reading this on a mobile device. Grab a cup of tea, and review this checklist for developing your business’ mobile search strategy.Read more..
The second talk on the Albert Hall Stage was Susan Hallam, founder and owner of Hallam. Speaking about the AI wave, she discussed how we as marketers, can thrive in these revolutionary times. We are living in revolutionary times New platforms and technologies are constantly appearing, and as digital marketers, we need to think about […]Read more..
Customer journeys are changing shaped by offline and online media consumption. Let’s explore how marketers can integrate the two mediums in their marketing strategy to help convey their brand message more effectively and drive action from audiences.Read more..
For local healthcare businesses such as GP’s, Dentists and Surgeons, the growth of technology and digital marketing have given customers another way to interact with various services including: finding their local practises, booking appointments and even reserving prescriptions.Read more..
In a predominantly visual world, good imagery can make or break marketing tactics. Luckily there are numerous resources out there for marketers to create attention-grabbing and compelling content marketing pieces. Check out this comprehensive list of 40 free stock image websites that cater for all personal and commercial imagery needs.Read more..
More of us are choosing to be more “in the moment” and deliberately trying to reduce our screen time. How do you do a digital detox, and what are the implications for businesses as our customers are unplugging from digital?Read more..
As 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more continues to evolve. There are many new digital marketing trends and strategies that businesses must embrace if they are to thrive in 2019 and beyond.Read more..