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Facebook #SheMeansBusiness
In February 2017 I was invited to Facebook HQ in Dublin to become a Facebook She Means Business trainer.
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Optimising for voice search & digital assistants
This post will look at how search marketers can adapt and optimise for the rise of voice search and digital…
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15 ways to optimise your crawl budget for SEO
Optimising your crawl budget will help search engines crawl and index the most important pages on your website. Here are…
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Social media glossary for 2017: an A-Z of social media
With so many social media platforms in existence it can be difficult to keep track of all the different social…
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Increasing Organic CTR with Search Console Data
The evidence that Google's RankBrain uses click-through-rates (CTR) as a ranking factor means there's now even more reason to improve…
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6 Social Media Tips for the Summer
The world of Digital PR quietens down slightly in the summer. So I thought I'd pass on a few social media…
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A Guide to Implementing JSON-LD Structured Data
Using Schema markup on your website to enable rich snippets and increase your presence in the SERPs is not a…
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Facebook Audience Network Offers Businesses New Opportunities
A new study has shown that people in Britain spend nearly a whole day online every single week.
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Using a limited PPC budget with fixed daily spends
Many online advertising campaigns are limited by a maximum daily or monthly budget. In this post I'll explain how to…
