One of the core principles of SEO has, and always will be, content. Content marketing is a phrase that’s been banded around for years, but recently the term has become far more widespread. Content marketing essentially refers to the creation of new content relevant to your target market or industry sector, and is most commonly […]Read more..
We published 153 blog posts this year, and I would like to share with you the measures I use to review our blog’s performance, and its contribution to our overall marketing strategy. There are a number of different ways (metrics) to measure a blog’s effectiveness depending on your marketing objectives. A review at the end […]Read more..
Every Snap Tells A Story Back in March, we wondered about the potential of Snapchat as a marketing platform. Now we wonder no more. The 2014 Vanity Fair New Establishment Summit took place in San Francisco on October 8. Snapchat CEO Evan Spiegel was there, and he revealed that “people are going to see the […]Read more..
No matter how good your marketing emails are, you will always have to deal with unsubscribers. This isn’t something you should take personally. Just remember, it’s impossible to please everyone. However, if you notice an increase in the number of people who unsubscribe, it might indicate that there’s a problem with your email marketing strategy. In this […]Read more..