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How to improve your digital marketing in the retail sector

Technology continues to transform the retail sector, as shopping moves online. As a retailer if you do not have an…

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What is digital marketing transformation?

Are you ready to transform your marketing function to adapt to rising digital consumption? Here are the 5 steps your…

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What you need to know about optimising for mobile in 2018

Mobile SEO is more important than ever. With Google’s move to a mobile-first index and the ever-growing use of mobile…

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2 New Google Tools for Mobile That Will Increase Your Revenue

The digital marketing industry is one of the most dynamic and exciting industries to be employed in. Google is still…

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10 ways to use social media in event marketing

Organising and planning the logistics of an event is no easy task, let alone trying to get people to show…

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4 Ways That You Can Incorporate Video into Your Digital Marketing Strategy

Earlier this year, Cisco predicted that by 2021, 82% of the global internet will be video traffic. Considering that viewers…

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Gender neutral advertising: marketing for Generation Z

Generation Z has embraced the notion that gender and sexuality are fluid constructs that need not define individuals but how…

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SEO and Content Marketing – It’s a Match!

If content is still king, SEO is queen. We look at how integrating your SEO and content marketing can increase…

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Digital Marketing in the Automotive Industry

Digital marketing in the automotive industry has progressed over the last few years but it's still behind other large sectors.…

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Google Update: Intrusive Mobile Popups Affecting Rankings

In another step towards improving the quality, speed and delivery of content to mobile devices, Google has rolled out an…

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Ecommerce and Millennials: How Does Generation Y Impact Mobile Shopping?

Millennials have evolved from a popular catchphrase among those trying to identify a new trend, to a group of tech-savvy…

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