Google penalties can be severe. But if your site gets hit, it’s not the end of the world.
Why Do Google Penalties Happen?
SEO is tough. There are millions of sites out there, all vying for the coveted top spot in the Google search results.
But this is easier said than done. So it’s perhaps understandable that some sites might resort, however unwittingly, to inadvisable tactics in their struggle to the top.
How Do Google Penalties Work?
Broadly speaking, Google penalties fall into two categories. There’s manual penalties, which are initiated directly by Google’s spam team. Then there’s algorithmic penalties. These occur when sites don’t meet the criteria of Google search algorithms such as Panda and Penguin.
But no matter what the underlying cause is behind your Google penalty, the result is usually the same: You’ll see a dramatic drop in traffic and rankings. This, of course will seriously jeopardise your ability to do business online.
How Common Are Google Penalties?
Google penalties are harsh and surprisingly common. At one point, Google was initiating over 400,000 penalties each month.
How Do You Recover From A Google Penalty?
In time, it’s possible to recover your lost rankings and traffic. But first you must prove to Google that you’re not spamming.
The process can be time consuming. First you have to submit a reconsideration request to Google. In the meantime, you have to take action to address the underlying issue that saw your site slapped with a penalty in the first place. This can involve a thorough audit of your entire site, with a particular emphasis on your backlink profile.
Sounds tricky, right? It is. And when you’re reeling from traffic loss, the last thing you’ll want to do is comb through your troublesome site, trying to decide where you went wrong.
So let us help you.
How Can We Help?
We’ve helped scores of sites to recover from Google penalties. Whether it’s a manual penalty or an algorithmic penalty, we’ll quickly identify the root cause of the problem. We’ll then devise a thorough and efficient recovery strategy.
We’ll help you to regain your traffic and your rankings. We’ll also equip you with all the knowledge and the tools you need to avoid incurring any more Google penalties in the future.