Thanks very much indeed for attending our 9th annual SHAPA Digital Marketing workshop. I hope you found it to be a worthwhile investment of your time!
You must be logged into your Google Analytics account to install these reports dashboards. Your reports dashboards are located in the Customization menu in the top left navigation of your Analytics account.
Google Analytics Custom Report: Lead Generation
Which companies have been visiting your website? What pages did they look at?
Get this custom report here: http://hallam.co/ShapaLeadGen
Google Analytics Dashboards
Dashboards are quite easy to set up, and these are just a starting point for you before you add your own Widgets
SEO: http://hallam.co/ShapaSEO
Content: http://hallam.co/ShapaContent
Social Media: http://hallam.co/ShapaSocial
Tools for your Digital Toolkit
Google Tools
- https://developers.google.com/speed/pagespeed/insights/
- https://search.google.com/search-console/mobile-friendly
- https://trends.google.com/trends/
- https://www.google.com/webmasters/tools/home?hl=en&pli=1
- https://search.google.com/structured-data/testing-tool/u/0/
- https://ga-dev-tools.appspot.com/campaign-url-builder
- Rapportive only for Gmail users or see alternatives here
- Boomerang, again only for Gmail users, sorry.
Social Media
SEO
PowerPoint Slides
The PowerPoint presentation on your memory stick is the final version, with the addition of the materials on this webpage.
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