SHAPA 2017

Thanks very much indeed for attending our 9th annual SHAPA Digital Marketing workshop. I hope you found it to be a worthwhile investment of your time!

You must be logged into your Google Analytics account to install these reports dashboards. Your reports dashboards are located in the Customization menu in the top left navigation of your Analytics account.

Google Analytics Custom Report: Lead Generation

Which companies have been visiting your website? What pages did they look at?

Get this custom report here: http://hallam.co/ShapaLeadGen

Google Analytics Dashboards

Dashboards are quite easy to set up, and these are just a starting point for you before you add your own Widgets

SEO:    http://hallam.co/ShapaSEO

Content:    http://hallam.co/ShapaContent

Social Media: http://hallam.co/ShapaSocial

Tools for your Digital Toolkit

Google Tools

1.     https://developers.google.com/speed/pagespeed/insights/
2.     https://search.google.com/search-console/mobile-friendly
3.     https://trends.google.com/trends/
4.     https://www.google.com/webmasters/tools/home?hl=en&pli=1
5.     https://search.google.com/structured-data/testing-tool/u/0/
6.      https://ga-dev-tools.appspot.com/campaign-url-builder

Email

1.   Rapportive only for Gmail users or see alternatives here
2.  Boomerang, again only for Gmail users, sorry.

Social Media

1.     https://hootsuite.com/dashboard#/tabs?id=9298109
2.     http://buzzsumo.com/

SEO

1.     https://seositecheckup.com
2.     https://moz.com/researchtools/ose/

PowerPoint Slides

The PowerPoint presentation on your memory stick is the final version, with the addition of the materials on this webpage.

 

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