Social Media

Syncing Social Profiles - FacebookSocial Media continues to grow and develop, to the extent that 62% of adults worldwide now use it. But how do you make sure it doesn’t eat all your time? The answer may be to sync your profiles, but this has its own issues…

Facebook now has 1 in 5 of all page views on the Internet. YouTube gets 4 BILLION views a day. Pinterest users spend 14.2 minutes a day viewing, pinning and repinning. And Twitter users send 340 million Tweets a day. Social. Is. Huge. And getting bigger. Your business needs to be part of it.

(Stats from this post on The Social Skinny – fascinating reading!)

Syncing your profiles means that by posting on any one of your Social accounts, others are updated with the same post. So, if you sync your Twitter and your LinkedIn, visitors to your LinkedIn page will see your Twitter updates there too.

Why should I sync my Social profiles?

The main reason you might want to do this is time. Social Media can seem to be pretty much a full time job, and you can struggle to remain part of the conversation if you don’t take part regularly, especially on Twitter. If you think about all the things involved in setting up your company Facebook, LinkedIn, Pinterest, Google +, Twitter etc. and starting to populate them, Like, get Likes, repin, retweet, +1, and so on, it’s easy to get overwhelmed.

Tools such as If This, Then That and Buffer make it very easy to automate and sync your posts across any number of Social networks. And with Networked Blogs you can even ensure your blog posts get shared on your profiles.

However…

Here at Hallam, we don’t recommend syncing your accounts. Here’s why:

Different Social networks NEED different content.

Social is demanding ever greater levels of engagement from businesses, and if you automate your posts, well it just doesn’t look like you’ve made the effort. If people see the same information on your LinkedIn, Facebook and Google+ pages, they’re going to get bored. If your fans come to your Facebook page expecting to see interesting content about you and your products or services, and all they see is a stream of Tweets and hashtags, they’re not going to stick around. And you might be inclined to be a bit more informal on Twitter, which doesn’t look very good on professional and business-like on LinkedIn, for example.

Twitter moves much faster than Facebook or LinkedIn, and should be kept separate. LinkedIn requires a more professional, formal tone than Facebook or Twitter and should likewise be kept separate. And so on.

Think about what you want your business to get out of each of your Social Profiles, and develop a content plan accordingly (Hey, look, we created a handy Social Media Calendar you can use. All we ask is a Tweet, folks!). Make sure that your updates strike the balance between sales-y and informative, and between personal and professional.

Managing multiple Social profiles

Using tools such as Tweetdeck or Hootsuite will allow you to manage multiple Social profiles and schedule Tweets, whilst Postplanner is excellent for scheduling your Facebook updates. Once you have done this for, say, a week, all you need to do is check in each day for any new Likes, @mentions, comments etc. that may need your attention.

While this may be more time consuming, just putting aside a small amount of time each day will allow you to remain part of the conversation and engage with your followers and fans, whilst still allowing you time to run your business.

Further Reading:

New LinkedIn Layout: LinkedIn refreshes its web design

Facebook Business Page Checklist

Google+ Local: All change

 

2 responses to “Should I Sync My Social Media Accounts?”

  1. hi Helen – really useful posting thank you and completely agree with your views on not syncing social accounts and different tones of voice etc! Could you clarify something for me though please as I thought that you could no longer push tweets through to Linkedin? many thanks 🙂 hilary

    • Susan Hallam Susan Hallam says:

      Hi Hilary

      You can send your tweets from LinkedIn to Twitter, but you can no longer have your tweets sent automatically from Twitter onto your LinkedIn status.

      Nevertheless, they are both quite different forms of communication, and I reckon you shouldn’t be automatically duplicating across platforms. People just don’t like it, and don’t engage with it.

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