Check out my slides on Advanced Audience Targeting Tactics from SMX West last week. The targeting options available on both Facebook and AdWords are ever expanding. Here, we cover how to combine Facebook audiences with RLSAs in Google AdWords to leverage budget and maximise return on ad spend (ROAS).
Thanks to everyone who attended my talk on Advanced Audience Targeting at SMX last week. It was a privilege to be invited to speak alongside such a great bunch of speakers.
My session covered:
Audience Lists in Google Analytics
Three Example RLSA Tactics
An introduction to Facebook Audiences
How to combine Facebook & Google Audiences
Results of Combining Audience Data to create RLSAs