Paid Search (PPC)

Check out my slides on Advanced Audience Targeting Tactics from SMX West last week. The targeting options available on both Facebook and AdWords are ever expanding. Here, we cover how to combine Facebook audiences with RLSAs in Google AdWords to leverage budget and maximise return on ad spend (ROAS).

Thanks to everyone who attended my talk on Advanced Audience Targeting at SMX last week. It was a privilege to be invited to speak alongside such a great bunch of speakers.

My session covered:

  • Audience Lists in Google Analytics
  • Three Example RLSA Tactics
  • An introduction to Facebook Audiences
  • How to combine Facebook & Google Audiences
  • Results of Combining Audience Data to create RLSAs
  • Helpful Tips & Policies

You can find and download the slides below:

If you’d like more information on this topic, then check out my column over at Search Engine Journal or contact us to find out more about our PPC and social media services.

Leave a Reply

Your email address will not be published. Required fields are marked *