Welcome to Katie Saxon, who has joined Hallam as an SEO Executive. She’ll be part of the team writing blog postings, and this is her Social Media Checklist for New Employees.
Welcoming a new member of staff into your company? This is a good time to run through the essentials of a good social media presence.
Build a LinkedIn Profile
An absolute must – not only does it help your company by boosting your online presence, but also new employees can connect with your staff, partners and clients in a quick and easy way.
Remember to include a keyword rich link to your company.
If your newbie is at all shy or not good at remembering faces, this is an ideal way to introduce themselves while showing their credentials.
Take a look at my LinkedIn profile.
Does your company have a blog? (If not, why not? Blogging is an important SEO tool, ignore it at your peril.) Ask your new member of staff if they would write a post for your blog.
The exact angle is up to you – they could write about their first day/week/month on the job. Maybe you want them to give a beginners perspective on some of your expert knowledge. It could be as simple as asking them to write a short piece introducing themselves.
Just go with whatever will work best for your company blog.
If you’re on twitter perhaps your newbie could write some twitter posts for you. It’ll take them less time than writing a full blog post, so they might be happier with doing this.
Maybe you don’t want them to tweet on behalf of your company, but could they use twitter professionally?
If they have their own profile, which establishes them as an industry expert and employee of your company they can tweet about relevant content that interests them. It helps you to build your company profile, without you necessarily needing to monitor what they say.
Follow @ksaxoninternet to see my latest tweets on Internet marketing
Sign up to Delicious
This is a really good way for any new member of staff to start knowledge sharing. I’m always stumbling across interesting articles online that I want to share with my colleagues and connecting on Delicious is an easy way to do this.
If your staff already use Delicious then this is a great way of pointing your new employee towards the articles you want them to read. You can see what I’m reading on my Delicious profile.
Create a Google Profile
This is another useful way to build your company’s online presence. And if you’ve got your staff tweeting, blogging, connecting on LinkedIn and bookmarking on Delicious their Google profile can direct you to all of their other social media profiles. Take a look at Susan Hallam’s Google Profile.
There are of course lots and lots of other social media applications that your staff can use to enrich their experience of working for you – and to increase your web presence. My checklist is just a starting point – you just have to decide which are most appropriate for your business.
Hope you find this useful, I’ll be writing again soon, Katie.