The social media revolution 2018: the must-watch video and data sources

Posted on 11/08/2018 by Team Hallam

Take just 2 minutes to watch what I consider to be one of the best video overviews of social media trends. 15 social media facts with their data sources. Produced by Socialnomics.

It’s hard to write anything sensible when it comes to introducing a video about social media. I could use superlatives (the most revolutionary communications medium) or hyperbole (greater impact than any other technology in our lifetime) or even just plain old common sense (social media is transforming how our businesses do business.)

Social media is here, and it is here to stay.

I found this 2 minute video to be inspiring and informative.

Sit back and watch, you will learn something, I promise.

And I’ve done some quick research and included the factoids with data sources which you will find when you scroll down.

This is the third edition of the video, the 2018 updated version, with refreshed statistics. Love the story, and trust me the information makes it worth listening to FatBoy Slim!

And if, like me, you want  also want to read the statistics, then here is a summary for you:

Over half the world’s population is under 30 years old. Source: Unesco

Today’s college students have never licked a postage stamp. Source: The United States Postal service discontinued lick and stick stamps in 2015

If Facebook were a nation, it would be the top in terms of World Population. Source: See these great stats on SmartInsights

  1. Facebook
  2. YouTube
  3. China
  4. WhatsUp
  5. India
  6. Tencent
  7. Instagram
  8. LinkedIn
  9. Twiter
  10. USA

53% of millennials would rather lose their senses of smell than their technology. Source: McCann research as reported in Time magazine

2 out of 3 people get their news from social media. Source: Pew Research

People will soon trust Amazon more than their bank. Source: RFI Goup (UK)

93% of buying decisions are influenced by social media. Source: Podium

By 2020 video will account for three quarters of mobile usage. Source: Cisco

Shrinking attentions spans. Goldfish 8 seconds. Humans 7 seconds. Source: Take a look at what the BBC’s More or Less team thinks of this statistic.

More people own a mobile phone than a toothbrush. A great analysis (from 2011) of this statistic by 60 Second Marketer

1 in 3 marriages start online and last longer. Source: Proceedings of the National Academy of Sciences

The fastest growing demographic on Twitter is grandparents. Source: Pew Social Media Factsheet

Every second 2 people join LinkedIn. Source:

The LinkedIn age limit has been reduced to 13. Source: LinkedIn User Agreement

The #1 used hashtag is #Love.  Source:

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The social media revolution 2018: the must-watch video and data sources

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