- SEOOur technical expertise will improve your visibility in search engines
- PPCWe use bespoke models and tools for targeted paid search campaigns
- PRSecuring you coverage in leading newspapers, magazines and broadcast
- Social MediaOur creative campaigns will help you build an award-winning social media presence
- WebWe plan, create and support award-winning websites
- CreativeWe help brands like yours to thrive online, let’s create something exciting
Award-winning Digital Strategy
Winner of The Drum Awards Best for Digital Strategy 2019 & 2020
We put strategy at the heart of everything we do
An award winning agency with offices in Nottingham and London, we provide an end-to-end strategic process that helps set direction for the brands we represent.
In today’s digital world we’re armed with an expanding list of tactics to reach our customers – but the truth is each tactical channel (eg. paid search, social media) will do some things well and others not so well.
To deliver effective marketing communications it’s important to understand you should literally put the tools down and begin with strategy.
Before making any decisions on the right tools for every campaign, we will dig deeper into your objectives, market, customer and brand position to map the optimal blend of tactics to best achieve your goals.
Our experienced team of over 50 multidisciplinary experts have the technical knowledge, strategic planning, automation and cross-team collaboration that you just can’t get with an in-house marketing team, or even most agencies. With 20 years of agency experience, we’ve built a bank of proven results in a huge range of sectors.
Industry recognition
Our strategy services
Our strategy team consists of a number of highly skilled channel-neutral planners, whose job it is to bring the right mix of skills together for each client, and ensure we’re all working effectively to deliver results.
Marketing strategy
Retained strategic support from the development of an effective plan through measurement and refinement.
Masterplan
A robust framework for developing effective and scalable digital strategies
Market research
We work with a range of partners to offer market research to help you understand the size of the market and which customer group may be most profitable for you to target
Go-to-market strategy
Expert guidance detailing key considerations for launching a new product or service and maximising effectiveness through online marketing.
Strategy reset
A reset project is designed for businesses who have a plan but are looking to refresh and refocus their activity
X-ray
An expert review enabling you to benchmark business performance against your competitors
Translating business objectives into effective, integrated strategies
Our highly experienced team of planners will oversee the development and execution of an integrated strategy centred around your objectives. They play a key role in helping cross-functional teams develop and evolve ideas to bring together brand goals, marketing objectives and customer needs.
Our approach to digital strategy
Everything is now connected and digital, and it’s more important to understand the deep relationships between channel, customer and brand than ever before. Our team doesn’t just select the right combination of digital channels for the job, they will also be able to coordinate coherent, consistent messages across multiple channels as part of an integrated campaign. As a result of our strategic diagnosis, we will select the optimal combination of channels that reach the target audience with maximum efficiency and effectiveness.
Discover
The first stage of an effective strategy is carrying out a diagnostic on your business, your market and your customers. Here we uncover insights that will help paint a picture of your market to enable us to make targeting decisions.
Target
Once we have identified the key characteristics of your potential customers and put together a map of your market, we will help you decide which customers you should be targeting, and those you shouldn’t.
Communicate
Effective marketing relies on having a clearly articulated brand position, and an integrated approach to marketing communication. We will help you define positioning based on the target audience identified, and communicate to them through integrated media planning.
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Industry recognised expertise
Our approach has contributed to our successes in the EU search awards (best-integrated agency – insert link), multiple Drum recommends awards (insert link), including the most recommended agency for strategy in both 2019 and 2020.
Recognised industry experts, our team regularly appear on sites such as Search Engine Land, Search Engine Journal, The Drum and Econsultancy, while we’ve also partnered with SEMrush on various podcasts and ebooks in the past few years. As well as hosting our own events such as the Nottingham Digital Summit, our staff have been invited to speak at prestigious industry events like SMX San Jose, SMX London, Search Leeds and more
What our clients say about our digital strategy services
Don’t just take our word for it – we like to let our clients do the talking when it comes to recommending us as an agency.
The Drum Recommends database is determined entirely by verified, independent client feedback and recognises the top agencies across a wide range of categories.
The Drum Recommends Digital Awards are one of a kind in the digital marketing industry and are now one of the industry’s highest accolades, and we’re proud to have won The Drum’s most recommended agency for Strategy 2 years running (2019 & 2020).
Our recent digital strategy work
“The team at Hallam have provided technical leadership and insight to our team, helping us develop improved standard operating procedures and upskill our technical capabilities.”
Mehran Chania, Ready Steady Store
“We’re shocked at the depth of understanding Hallam gained on the business in such a short time. The level of analysis was forensic and their strategy was easy to understand and effective.”
Schluter Systems – Joachim Backes, MD
FAQs
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Why should I work with Hallam on my digital strategy?
We have a highly experienced team of strategists with a track record in media planning and execution, so you can be sure that any plans we develop will translate into effective, integrated campaigns focused on generating measurable results.
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What do you mean by market research?
There are a number of different methods we’d explore your market, through a combination of qualitative and quantitative research tactics. This can be done at a basic level through customer surveys and focus groups, or at a broader level through surveying a representative sample from the total addressable market – it really depends on what you’re trying to uncover from the research process.
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What do I need to do as a client as part of the process?
We will require access to your senior team and knowledge of your business objectives, marketing plans and perceived challenges in order to help guide our research.
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Can you deliver strategy as a standalone project?
We typically focus on strategy as the first step for all clients, be it as part of a retained agreement or a standalone project. The strategy we produce will be implementable by your team or an agency and there is no assumption made that we will deliver the work outlined in the strategy.
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How long does it take to put together an effective strategy?
Depending on the scale and complexity of your business this can vary between 2-6 months, but on average we deliver this type of project within a 60 day period.
We are more than just a digital strategy agency
Our strategy services are the driving force behind integrated digital campaigns spanning across SEO, paid media, web, creative, social, content, PR and more. By firstly focusing on strategy, you will ensure a better outcome from any investment in different communication channels.
Knowledge share
