This analysis will result in a DiPS (Diagnosis, Problem, Solution) report, which includes:
- An end-to-end customer journey review that focuses on those pages that get the most traffic
- A diagnosis of those areas where improvements can be made to increase conversions
- Pinpointing any opportunities for future growth
- A detailed roadmap of priorities for continuous improvement (including experience optimisation and recommendations for A/B tests)
This crucial part of your site’s health check audits user experience (UX).
During this review, our UX team will undertake a detailed and expert analysis of your site, paying particular attention to the customer buying journey.
That means they’ll investigate the site’s information architecture and focus on the core conversion pages, including product categories, product pages, baskets and delivery pages – in fact, any pages where you want your customers to make a purchase (convert).