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Google Analytics

It’s free, it will pretty much fill the analytics needs of most businesses, it can help you make informed business decisions that affect the bottom line…and yet so many businesses just don’t understand how important Google Analytics can be for their company.

When you first dive into Google Analytics it  can leave you overwhelmed, with this in mind I have gathered together the resources, blogs, books and tools that can help you learn how to use Google Analytics effectively for your business.

Background Reading

Getting Started

Some blog posts:

HOW TO: Get Started With Google Analytics by Meghan Peters. Exactly what you think it is going to be about – how to add the code to your site, how to change date ranges, how to share reports – basic stuff that you need to know when starting out.

A Beginner’s Guide to Google Analytics 5 by Cameron Chapman. The present version of Google Analytics was released in the summer of last year (you can still toggle between new and old versions though). This guide by Cameron looks at the what the new Analytics offers that the old didn’t.

Some how to guides for using Google Analytics:

How To Gain Great Insights With Google Analytics Dashboards by Klaas Knook. A brief introduction into the multiple dashboards that are such an important feature of the latest version of Google Analytics.

11 Analytics Metrics That Are Actionable by Paddy Moogan. When using Google Analytics you need to make sure that what you are measuring is important for your business – you also need to know that what you are tracking is actionable – Paddy has 11 for you.

The Executive’s Guide to Google Analytics by Justin Cutroni

Maximising Google Analytics Insight For SEO With Custom Reports by Taylor Pratt. Utilising the custom report sharing option in Google Analytics Taylor talks us through some of his favourite custom reports for SEO and PPC. He has shared his custom reports as well so that you can add them straight to your Analytics.

A couple of books that you should think about reading:

Web Analytics: An Hour A Day by Avinash Kaushik

Cult of Analytics by Steve Jackson


The Official Google Analytics Blog – get it straight from the horses mouth. Tips, advice, updates and changes are all included here. If you are more of a video person you may want to check out the official Google Analytics YouTube channel.

Occam’s Razor by Avinash Kaushik

Analytics Talk by Justin Cutroni

Not a blog but a pretty new forum that everyone should check out: Custom Report Sharing by Jill Whalen. If you didn’t know custom reports can be shared via Google Analytics and Jill has put together a forum that pulls together some custom reports that industry experts have shared. Covering SEO, Social, ecommerce, PPC and more. It is still in its infancy but there are some great custom reports that you should consider adding to your Analytics.


 Google Analytics Configuration Tool by Raven Tools. If you are struggling to set up some of the configuration for Google Analytics head over here for some help.

Recommended Reading

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