This is another blog post in our series of Team Hallam Top Tips.
After numerous failures in the past Google finally has a social network that is worth paying attention to. With users allegedly reaching around 100 million now (although a lot of those are currently inactive) and more and more people signing up each and every day it is time for businesses to start paying attention.
As with any social network you need to make sure that:
a) That your target market is actually active on there at the moment or are likely to be in the future
b) That you don’t jump in blind. You need to make sure that you know what the platform can offer and if you are going to use it that you have some sort of strategy.
Beginner’s Guide to Google+ by Kristi Hines. If you are just getting started with Google+ this is just about the best primer that I have come across. It covers the basics and won’t leave you feeling exhausted.
If you are more of video person then Peter G McDermott has put together this quick (15 minutes) video for the learning the basics around Google+. He also has some more videos around using specific features of Google+ like this one on using Hangouts.
If you are already using Google+ and need to think more strategically for your business may I suggest this awesome post by AJ Kohn. The Google+ SEO Guide is rich in detail covering how it impacts search.
If you are unsure as to whether you should be looking at Google+ for your business have a wander over to this post/video by Rand Fishkin – Why Every Marketer Now Needs a Google+ Strategy
For an alternative idea on how to use Google+ for your business check out Jason Acidre’s post on PlusBlogging – How to Dominate your Market in Google+
The Google+ Developers Blog – get the news straight form the guys themselves.
Google Plus Directory – the best of all the search/directory sites that have popped up since Google+ really took off. The great thing about this directory is the ability to filter out all of the noise to really find people that will be important to you. Whether you are looking to add people to add to your circles or looking for people within your niche to reach out to it delivers the goods.
Google+ Search – a simple no nonsense site for searching Google+.
Google+ Bookmarklet – drag the bookmarklet to your browser toolbar and easily share content to your Google+ page.
Manage Flitter – essentially a tool for helping organise your Twitter account but has the option to connect to your Google+ account and tweet out a link to the post. It takes a while to get the hang of how your tweet will appear but is incredibly useful.