This is the next article in our series of Team Hallam Top Tips.
Today we’ll look at starting out with Google AdWords. Over the coming weeks we’ll look at more advanced topics to help you to get more from your advertising.
Google AdWords is an advertising platform that lets you put your adverts directly on Google. And, you only pay when people click on your ads to visit your website – that’s why it’s called pay per click (PPC) advertising.
Here are some of the best guides online to help you get to grips with AdWords.
AdWords Beginner’s Guide by Google – Learn the basics direct from the horse’s mouth, with a step by step guide to starting out with AdWords, taking you from account set up to monitoring performance.
Google has also created the AdWords Small Business Centre to provide guidance for any SMEs who want to get into PPC advertising. This highlights some top tips – clearly indicating whether they are suitable for beginners, intermediate or advanced users.
Perry Marshall’s Definitive Guide to Google AdWords – Not a free guide but worth the expense, Perry Marshall breaks down everything you need to know about AdWords. His style is a little cheesy, but he really knows his stuff.
Search engine land regularly features great posts about PPC – ranging from the basics to advanced advertising techniques. Luckily for you, they’ve also created a page to answer the question What is PPC?. Here they signpost you to everything you need when you’re new to online advertising.
Inside AdWords – The official Google AdWords blog and the first place you’ll hear the latest news on updates to AdWords. Invaluable.
When you’re starting out with AdWords you’ll need some tools to help you build brilliant lists of keywords. Keyword Pad is one such tool, allowing you to easily edit your lists, add plurals, change words and much more.
And, of course, I couldn’t talk about keywords without mentioning the Google Keyword Tool. You’ll have to use caution with their advice on bid prices, but it is helpful for giving you great ideas – and an indication of how competitive your phrases might be.