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Ben Wood

Performance Director

Ben directs and oversees digital strategy across the entire client base at Hallam.

Our expert strategist

Ben joined Hallam in 2012, playing a pivotal role in the growth and success of our company.

Ben has delivered some outstanding results for our clients, and in 2018 he was shortlisted for the Chartered Institute of Marketing (CIM) “Marketer of the Year.”

He has spoken at the prestigious SMX West conference in California, where he shared his experience in Advanced Audience Targeting & Management Tactics and was recently invited to a panel discussion with Bing on “The Future of Voice Search.”

Ben is a highly respected author, and writes regularly for Search Engine Land, Search Engine Journal, Econsultancy and State of Digital, as well as other ad-hoc contributions within the industry.

Ben graduated from Nottingham Trent University with a BA (Hons) in Business Studies. Prior to joining Hallam, he worked in digital marketing at FTSE 100 company Experian.

In his spare time, Ben is an experienced ice hockey player, previously representing the Nottingham Lions in the English National League, where he is the all-time third highest goal scorer. Ben also captained Nottingham Trent University in the popular varsity series and represented the Great Britain university team.

Latest posts by Ben

SEO

Is your organic performance being impacted by external factors or SEO issues?

It’s widely accepted that consumers and businesses will continue to curb spending in 2023 as inflation continues to impact consumer…

Digital Strategy

3 digital trends to watch in 2023

As we look ahead to 2023, there are three key trends that are expected to shape the marketing and advertising…

Paid Search (PPC)

Brand awareness: tracking the metric that matters

Brand awareness is an important and often overlooked metric in an industry obsessed with digital attribution.

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