Charlotte graduated from the University of Oxford in 2010, with a BA (Hons) in English Language and Literature. Before joining Hallam Internet she worked in a digital marketing team at the University of Nottingham, gaining experience in copywriting, content management and social media marketing.

As a Digital Marketing Manager at Hallam, she manages a team of specialists alongside developing digital marketing strategies for a portfolio of B2B and B2C clients, ranging from SMEs to large international businesses. She specialises in SEO, paid search and content marketing.

Latest posts by Charlotte


Alongside great content and high-quality backlinks, there are other SEO trends on the rise that you should incorporate into your strategy for 2018.

Learn how to prepare your website for the Google HTTPS update in October 2017. Here I'll be covering what the update is, how you can upgrade to HTTPS, what an...


Google Posts are a new feature introduced by Google which allow businesses to share messages directly with their customers which show up in the local panel on Google search and...


What is negative SEO? How do you spot it and protect your website from it? These questions and more are answered in our guide to negative SEO in 2017.

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