Charlotte graduated from the University of Oxford in 2010, with a BA (Hons) in English Language and Literature. Before joining Hallam she worked in a digital marketing team at the University of Nottingham, gaining experience in copywriting, content management and social media marketing.

As Head of Owned Media at Hallam, she manages a team of specialists alongside developing digital marketing strategies for a portfolio of B2B and B2C clients, ranging from SMEs to large international businesses. She specialises in SEO, paid search and content marketing.

Latest posts by Charlotte


More often than not, when it comes to UX and SEO considerations when building a website, there isn’t a huge trade-off that needs to take place between the two disciplines.

Opening the Nottingham Digital Summit this morning was Senior Account Director at Bing Ads, Vikas Arora, who delivered an enlightening talk on what he sees as the key changes taking...

Mobile SEO is more important than ever. With Google’s move to a mobile-first index and the ever-growing use of mobile devices, mobile-focused SEO needs to be a key focus of...


Here's a brief introduction to log file analysis for SEO. Giving you an overview of what log files are, how they can be analysed for SEO, what to look out...

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