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Jonathan Ellins

Lead Technical Strategist

Jonathan specialises in analysis and multi-platform integrations which provide actionable insights.

Our data expert

Jonny is our Lead Technical Strategist, with over 15 years of experience in digital marketing. He specialises in automation, insights, data, and analytics, working towards Hallam’s biggest innovations.

As a member of Team Hallam since 2014, Jonny’s previous roles have covered web development, search engine optimisation and paid advertising, meaning that he has the experience and flexibility needed to provide unified solutions to the biggest technical problems faced by our clients.

Away from Hallam, Jonathan has a passion for innovation, launching ingenious new games and creating one-of-a-kind gadgets.

Latest posts by Jonathan

Ecommerce

Google Smart Shopping Switchover: A year-on-year review

Google Smart Shopping fully automates and optimises your Google shopping campaign by taking care of placements, product grouping, bidding, bid…

Analytics

Detox your Google Tag Manager account

Google Tag Manager (GTM) is an insanely useful tool, but over time it can get clogged up with irrelevant tags,…

Analytics

Google Analytics & CRM Data Integration for Closed Loop B2B Marketing

In order to achieve a Digital Marketing overview, businesses need to close the loop by merging real business data with…

Google

The importance of a robots.txt file

Is a robots.txt file preventing your site from being crawled properly? Learn how they work and how to make one…

Analytics

Organic Click-Through-Rate (CTR) Analysis Tool

Top rankings are important for SEO but what is even more important is ensuring you actually get the clicks from…

Analytics

Google Analytics: hour of day & day of week reports

Learn how to analyse your Google Analytics data on an hourly or daily basis. Be sure to download these 7…

Ecommerce

Setting up Google Shopping Custom Labels using a supplemental feed

Custom labels are a fantastic way of squeezing the most profitability out of Google Shopping and a supplemental product feed…

Paid Search (PPC)

Eliminating Emotional PPC Advertising Decisions

Have you ever been really cold, gone to the room temperature controls and whizzed it up to the maximum temperature…

Analytics

Landing pages – see where visitors enter your website & how they interact

The first web page people see when they arrive on a website is known as the "landing page". Understanding how…

Ecommerce

How to calculate the ideal maximum CPC for AdWords

A client recently asked me to calculate the ideal cost-per-click (CPC) for their keywords, but unfortunately there is no exact…

Analytics

Increasing Organic CTR with Search Console Data

The evidence that Google's RankBrain uses click-through-rates (CTR) as a ranking factor means there's now even more reason to improve…

Analytics

AdWords Editor Tricks to Save Time

AdWords Editor allows you to smoothly work on an account offline using a simple interface. Even though it's quick to…

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