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Jonathan Ellins

Lead Technical Strategist

Jonathan specialises in analysis and multi-platform integrations which provide actionable insights.

Our data expert

Jonny is our Lead Technical Strategist, with over 15 years of experience in digital marketing. He specialises in automation, insights, data, and analytics, working towards Hallam’s biggest innovations.

As a member of Team Hallam since 2014, Jonny’s previous roles have covered web development, search engine optimisation and paid advertising, meaning that he has the experience and flexibility needed to provide unified solutions to the biggest technical problems faced by our clients.

Away from Hallam, Jonathan has a passion for innovation, launching ingenious new games and creating one-of-a-kind gadgets.

Latest posts by Jonathan

Google Analytics demographics

Google

Using GA4 demographic data: age, gender and interests

Demographic data is a lot more valuable than you may think. It can help shape your website, paid advertising channels…

person paying at the till smiling

Analytics

How to calculate lifetime customer value (LCV) from ecommerce transaction data

As an ecommerce business owner, understanding the value that each of your customers brings to your business over their lifetime…

Analytics

Tracking the un-trackable with GTM

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