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Jonathan Ellins

Lead Technical Strategist

Jonathan specialises in analysis and multi-platform integrations which provide actionable insights.

Our data expert

Jonny is our Lead Technical Strategist, with over 15 years of experience in digital marketing. He specialises in automation, insights, data, and analytics, working towards Hallam’s biggest innovations.

As a member of Team Hallam since 2014, Jonny’s previous roles have covered web development, search engine optimisation and paid advertising, meaning that he has the experience and flexibility needed to provide unified solutions to the biggest technical problems faced by our clients.

Away from Hallam, Jonathan has a passion for innovation, launching ingenious new games and creating one-of-a-kind gadgets.

Latest posts by Jonathan

Google Smart Shopping

Ecommerce

Google Smart Shopping Switchover: A year-on-year review

Google Smart Shopping fully automates and optimises your Google shopping campaign by taking care of placements, product grouping, bidding, bid…

Close up of female hands holding smartphone using Google Tag Manager application

Analytics

Detox your Google Tag Manager account

Google Tag Manager (GTM) is an insanely useful tool, but over time it can get clogged up with irrelevant tags,…

man merging CRM data with Google Analytics.

Analytics

Google Analytics & CRM Data Integration for Closed Loop B2B Marketing

In order to achieve a Digital Marketing overview, businesses need to close the loop by merging real business data with…

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