Kevin graduated from Nottingham Trent University in 2013, with a BA (Joint Hons) in Law and Business. He primarily worked within Finance to gain business experience but always had a passion for marketing.

He has since worked with a leading multi-channel healthcare retailer gaining experience in E-commerce, SEO, PPC, CRO and Email Marketing.

As a Digital Strategist at Hallam, he manages digital marketing and online activity for several clients across a range of sectors and industries (B2B, B2C & Ecommerce) helping them to become more successful online.

Latest posts by Kevin

LinkedIn lead generation ads are the perfect way to acquire B2B leads via social media. Leveraging the world's largest professional network and accessing data for which LinkedIn has over half...

Google Customer Reviews is a free review service that collects reviews automatically from customers who have made a purchase directly from your website. If you're an e-commerce business not using...

Has Google really solved the attribution problem we face as marketers with their latest machine-learning-powered Google Attribution? Find out more in this post.

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