Lauren studied BA (hons) Economics at The University of Manchester, after graduation joined an IT consultancy firm where she worked in Business Change Management.

Lauren joined Hallam in 2015 as a Digital Marketing Executive, and since then has working with various B2B and B2C clients working on SEO strategies, Google AdWords and content marketing.

In June 2016, Lauren completed Google’s Digital Marketing course Google Squared which included 5 months of virtual learning and collaboration with digital experts across the UK.

Latest posts by Lauren

When advertising on Facebook, there are a number of statistics that can be used to gather insight into the performance of your campaign, an important stat to note is Relevancy Score.

Is Google AdWords right for your business? Here we will explore the pros and cons of AdWords.

Using Facebook Custom Audience lists is an effective way to get more repeat customers and new ones too by being highly targeted with your marketing.

In February 2017 I was invited to Facebook HQ in Dublin to become a Facebook She Means Business trainer.

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