Mark has a strong background in digital marketing, this stems from his MSc in International Marketing gained from Sheffield Hallam University. Prior to joining Hallam, he worked for a Fluid Power manufacturer where he delivered digital marketing campaigns targeting both their B2B and B2C customers. Mark has more than 6 years experience working in the digital industry both agency side and client side, and managing campaigns across a range of networks and channels. Google Analytics and AdWords accredited in search, display, remarketing and shopping, Mark has a passion for skateboarding and travel.

Latest posts by Mark

Exact match has changed again. Queries that are deemed as close variants are now to include; same intent, paraphrases and implied words. This post examines the reasons why this has...

Custom reports are a great feature in Google Analytics (GA), as they allow users to isolate the data that matters to them; delivering instant insights to help feed into PPC...

Attribution modelling is the method used to measure the financial effectiveness of a communication channel and the impact this has on business goals.  Attribution modelling can be measured against a...

SEO

This simple tactic can help improve your link building campaigns, and will have a direct impact on your rankings. This post will explain what link blending is, how it works...

Latest Tweets