Mark has a strong background in digital marketing, this stems from his MSc in International Marketing gained from Sheffield Hallam University. Prior to joining Hallam, he worked for a Fluid Power manufacturer where he delivered digital marketing campaigns targeting both their B2B and B2C customers. Mark has more than 6 years experience working in the digital industry both agency side and client side, and managing campaigns across a range of networks and channels. Google Analytics and AdWords accredited in search, display, remarketing and shopping, Mark has a passion for skateboarding and travel.
Latest posts by Mark
Exact match has changed again. Queries that are deemed as close variants are now to include; same intent, paraphrases and implied words. This post examines the reasons why this has...
Custom reports are a great feature in Google Analytics (GA), as they allow users to isolate the data that matters to them; delivering instant insights to help feed into PPC...
Attribution modelling is the method used to measure the financial effectiveness of a communication channel and the impact this has on business goals. Attribution modelling can be measured against a...
- Chair of [email protected]CQNottm to set out future of city’s creative sector: https://t.co/R1MWN6FyMK @HallamInternet @SusanHallam https://t.co/Q0mnoSuNGm
- @HallamInternet are successful exporters. Take a look at how international trade has helped them. #ExportTips… https://t.co/AciQ1mQfhG
- RT @HallamInternet: Is your business moving location? Don't forget to update all your directory listings!… https://t.co/AdjJyOOXZW
- 📰 | How to Prepare your Christmas Digital Marketing Strategy Read here: https://t.co/8ko9ddiEjs Via @HallamInternet