Mark has a strong background in digital marketing, this stems from his MSc in International Marketing gained from Sheffield Hallam University. Prior to joining Hallam, he worked for a Fluid Power manufacturer where he delivered digital marketing campaigns targeting both their B2B and B2C customers. Mark has more than 6 years experience working in the digital industry both agency side and client side, and managing campaigns across a range of networks and channels. Google Analytics and AdWords accredited in search, display, remarketing and shopping, Mark has a passion for skateboarding and travel.

Latest posts by Mark

Custom reports are a great feature in Google Analytics (GA), as they allow users to isolate the data that matters to them; delivering instant insights to help feed into PPC...

Attribution modelling is the method used to measure the financial effectiveness of a communication channel and the impact this has on business goals.  Attribution modelling can be measured against a...

This simple tactic can help improve your link building campaigns, and will have a direct impact on your rankings. This post will explain what link blending is, how it works...

Google Optimize is a free CRO tool that links directly to Google Analytics. This powerful tool allows you to run CRO experiments with ease and can be set up in...

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