Mark has a strong background in digital marketing, this stems from his MSc in International Marketing gained from Sheffield Hallam University. Prior to joining Hallam, he worked for a Fluid Power manufacturer where he delivered digital marketing campaigns targeting both their B2B and B2C customers. Mark has more than 6 years experience working in the digital industry both agency side and client side, and managing campaigns across a range of networks and channels. Google Analytics and AdWords accredited in search, display, remarketing and shopping, Mark has a passion for skateboarding and travel.
Latest posts by Mark
Exact match has changed again. Queries that are deemed as close variants are now to include; same intent, paraphrases and implied words. This post examines the reasons why this has...
Custom reports are a great feature in Google Analytics (GA), as they allow users to isolate the data that matters to them; delivering instant insights to help feed into PPC...
Attribution modelling is the method used to measure the financial effectiveness of a communication channel and the impact this has on business goals. Attribution modelling can be measured against a...
- Stanley Dunthorne @DigitalStanley of @HallamInternet considers whether setting up multiple websites (and correspond… https://t.co/Gj5xayqdCf
- Wow! Superb event on digital marketing from @HallamInternet this morning. Beacons of knowledge and insight. Thankyou! #DigitalMarketing #AI
- “You need to test and measure all your marketing”. Great session this morning at @HallamInternet . Thank you Stuar… https://t.co/gqTBWR18uB
- #TBT: FX Digital, @HallamInternet and @MMT_Digital take home top accolades at The Drum Recommended Digital Agency A… https://t.co/fLgkmfKvYA