Poppy is a Senior Creative Designer at Hallam, specialising in User Experience (UX) and digital design. Although starting her career as a Computer Science graduate, Poppy later realised her passion for design during her studies for her MSc in Interactive Computer Systems.

Since then, Poppy has worked extensively in the web industry both in-house and agency side, designing B2C, B2B, eCommerce, and governmental systems for a range of organisations, from multinational corporations to start-ups.

Poppy has a passion for all things design and believes in a human-first approach, combining data insights, aesthetics, and function. She’s happier when solving complex problems creatively, producing delightful and intuitive experiences.

Outside of the office, Poppy loves photography, travelling, sunshine, blue seas and skies, and all things Italian.

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