How Hallam is helping clients to navigate the COVID-19 pandemic.

Robyn has over 6 years of creative copywriting experience, and now specialises in digital copy. At Hallam, she acts as the senior creative writer on web and brand projects.

Passionate about storytelling, Robyn works to bring a brand’s unique story to life. From crafting a tone of voice to creating content that targets a specific audience, all the way through to UX copy that’s essential to the user journey, she works collaboratively with all digital marketing teams to provide an end-to-end solution.

Robyn graduated in 2012 with a BA (Hons) in English and Creative Writing from the University of Birmingham, and went on to work on a number of freelance projects, even spending time as a film critic covering international festivals. Before joining Hallam, she worked in-house as a digital copywriter for Boots.com, delivering large-scale seasonal campaign content and engaging ecommerce microcopy.

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