Having graduated from The University of Essex in 2014, with a MA in Advertising, Marketing and the Media, Sophie has gained over 4 years’ experience in digital marketing.

Alongside her interest in optimizing ad-copy and PPC landing pages, Sophie’s accreditation’s include Google AdWords, Google Analytics and Bing Ads Accredited Professional certification.

Sophie is the proud owner of Dexter the pug, who frequently visits the office and enjoys an afternoon snooze under her desk.

Latest posts by Sophie

Interests and lifestyle targeting on platforms such as Facebook and LinkedIn have previously trumped that available on Google AdWords, or as it is now to be called, Google Ads.

How can paid search act ethically? Here are some ways paid search marketers can practice an ethical approach to digital marketing.

So lead generation is the objective of your latest PPC campaign. You've got the slickest ad copy, you've used various ad extensions and you've got a strong call to action,...

Is it worth having a keyword cull so you can start spending more on your search campaign keywords? Let's take a look at why quantity may not always be your friend...

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