Sophie is a Paid Media Consultant at Hallam. She specialises in the Google Search Network and pursues a business based approach to Paid Media Marketing. She routinely delivers PPC account audits, business proposals and competitor analysis’s, and has a keen interest in the psychology behind user behavior.

Sophie graduated from the University of Essex with an MA in Advertising, Marketing and the Media. Following her studies she went into an eCommerce role in the highly competitive technology market, before working in the Charity sector.

Since joining Hallam in July 2017 as a Digital Marketing Executive, Sophie has her work published on various sites including WordStream and SmartBrief. She has also spoke at educational talks at the University of Nottingham and provided PPC training to businesses across the UK.

Sophie is in charge of developing and managing the paid media strategies for a portfolio of clients across a wide variety of industries. Alongside her client responsibilities, she is also responsible for championing the Google Partners Programme for the Paid Media team and providing pastoral support.

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