Having graduated from The University of Essex in 2014, with a MA in Advertising, Marketing and the Media, Sophie has gained over 4 years’ experience in digital marketing.
Alongside her interest in optimizing ad-copy and PPC landing pages, Sophie’s accreditation’s include Google AdWords, Google Analytics and Bing Ads Accredited Professional certification.
Sophie is the proud owner of Dexter the pug, who frequently visits the office and enjoys an afternoon snooze under her desk.
Latest posts by Sophie
Interests and lifestyle targeting on platforms such as Facebook and LinkedIn have previously trumped that available on Google AdWords, or as it is now to be called, Google Ads.
How can paid search act ethically? Here are some ways paid search marketers can practice an ethical approach to digital marketing.
So lead generation is the objective of your latest PPC campaign. You've got the slickest ad copy, you've used various ad extensions and you've got a strong call to action,...
- SEO Masterclass! If done right, it can propel your website to the top of Google’s search results page and in front… https://t.co/o2jFxOZBq6
- Got my six-month performance appraisal with the big boss technical director of @HallamInternet today. Scary, huh?… https://t.co/4GT3hIt3Xj
- Could you be our new Digital PR & Outreach Specialist? If you tick all the requirements then don't hesitate and app… https://t.co/gvI1WUCNsm
- Join @MedilinkEM at their Summer Networking Evening on Thursday 27th September! Food, drinks and networking - what… https://t.co/g2Uui9Ts4O