Sophie graduated from The University of Essex in 2014, with a MA in Advertising, Marketing and the Media and an undergraduate degree in Management and Marketing.

Prior to joining Hallam, Sophie was a Marketing Officer working on a digital self-management tool in the charity sector.

Sophie is a film enthusiast and enjoys all things to do with the big screen, and anything to do with pugs!

Latest posts by Sophie

So lead generation is the objective of your latest PPC campaign. You've got the slickest ad copy, you've used various ad extensions and you've got a strong call to action,...

Is it worth having a keyword cull so you can start spending more on your search campaign keywords? Let's take a look at why quantity may not always be your friend...

It’s time to get ready for the madness that’s known as Black FiveDay. Now's the time to start preparing your search network text ads.

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