Having graduated from The University of Essex in 2014, with a MA in Advertising, Marketing and the Media, Sophie has gained over 4 years’ experience in digital marketing.
Alongside her interest in optimizing ad-copy and PPC landing pages, Sophie’s accreditation’s include Google AdWords, Google Analytics and Bing Ads Accredited Professional certification.
Sophie is the proud owner of Dexter the pug, who frequently visits the office and enjoys an afternoon snooze under her desk.
Latest posts by Sophie
How can paid search act ethically? Here are some ways paid search marketers can practice an ethical approach to digital marketing.
So lead generation is the objective of your latest PPC campaign. You've got the slickest ad copy, you've used various ad extensions and you've got a strong call to action,...
Is it worth having a keyword cull so you can start spending more on your search campaign keywords? Let's take a look at why quantity may not always be your friend...
- Hundreds of digital professionals and speakers will be attending the #Nottingham Digital Summit, happening this Thu… https://t.co/zvBrdmJRPY
- Nottingham Digital Summit is an inspirational digital marketing conference that brings together the marketing, crea… https://t.co/iwKwr07v4E
- We're exciting to be exhibiting at the #Nottmdigital summit with @HallamInternet this week! Come and find us this T… https://t.co/gXWT41FemO
- OOH! it's this Thursday! The Nottingham Digital Summit #NottmDigital with @HallamInternet see you there?… https://t.co/pVEVHrA9dI