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Tom Bestwick

Digital PR Team Lead

Tom specialises in raising brand awareness and landing top-tier coverage and links.

Our PR expert

Tom has worked in public relations and communications since 2013, joining Hallam having gained experience within the football, leisure management and retail sectors, telling stories and landing links across a vast B2B and B2C portfolio.

Now leading Hallam’s Digital PR function, Tom develops strategies that land clients in relevant top-tier publications and build online profiles through a blend of tactics, ranging from the bread and butter of public relations to the execution of eye-catching campaigns.

Outside of PR, he’s still a writer at heart and can be found tapping away on his latest novel or sipping a vanilla latte in a Costa with a book in hand. Well, when he’s not on toddler duty.

Latest posts by Tom

analytics

Digital PR

How to measure success in Digital PR

"How do you measure the effectiveness of Digital PR?" is a question that's been batted around for the last few…

persons hands scrolling on an ipad screen, with a pair of glasses next to them and plants surrounding

SEO

Organic round-up: March 2023

What a start to the year we’ve had. It’s certainly been busy - so busy in fact that we can’t…

person sitting on a bench reading a newspaper

Digital PR

Newsjacking: a free template and practical guide

Newsjacking, which is also commonly known as Reactive PR, remains one of the best tactics for getting brands noticed.

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