Tom graduated from the Nottingham Trent University in 2010 with BA (Hons) in Business (Marketing). Prior to joining Hallam in 2013, he delivered direct marketing campaigns for a large UK optical retailer and local marketing activity for a major veterinary chain.

As Owned Media Manager, Tom plans and delivers digital marketing strategies for key B2B and B2C clients in addition to leading a team of specialists. His expertise is within SEO, Paid Search & Content Marketing.

Latest posts by Tom

With leading brands investing in PWAs, we take a look at what they are, the benefits they carry, and whether they will replace native mobile apps.


Are you using guest blogging as part of your SEO strategy? Take a moment because there are some things you should know.

While a good amount of high-quality relevant links will positively affect your rankings, a large number of backlinks from low authority and spammy domains can negatively impact your site's performance...


Local SEO is constantly evolving and local links are becoming more valuable to those looking to establish strong local organic search engine visibility. In this post, I'll highlight a few...

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