This article is the first in our series of Team Hallam Top Tips.
We’ve selected the finest guides, blogs and tools to help you develop a solid understanding and a practical plan of action to improve your Internet marketing.
We aren’t going to drown you with information, just provide you with a few our hand-picked choice selections that we know will help you to get smarter about marketing your business online.
SEOmoz – The Beginners Guide To SEO – A great (not so little) guide to all that you need to know about SEO, beautifully designed and you can get it as a PDF to print off and read on the train – indispensable.
The Hobo SEO Basics Ebook – Another great and comprehensive guide to SEO, downloads as a printable PDF.
If your brain starts to hurt and the content dazzles you with words you don’t understand head over to the SEO Glossary for a little help.
There are a million and one different SEO blogs scattered around the Internet and it can be difficult to know which are worth your time, and which you can trust. We recommend:
SEO tools make your life that little bit easier and we all love something that is free. Here are some indispensable FREE SEO tools:
Hubspot Grader – If you want to know how great (or poor) your website is head over here to get your SEO score. Just pop in your URL and in five minutes you will get your report.
Open Site Explorer – Not only does this nifty little tool tell you who is linking to you, it will tell you whether the links are followed or not, the authority of the site that links to you and what the anchor text of the link is. On top of this you Open Site Explorer also allows you to compare your links against those of your competitors.