Internet marketing Resource GuideSearch Engine Optimisation (SEO)

This article is the first in our series of Team Hallam Top Tips.

We’ve selected the finest guides, blogs and tools to help you develop a solid understanding and a practical plan of action to improve your Internet marketing.

We aren’t going to drown you with information, just provide you with a few our hand-picked choice selections that we know will help you to get smarter about marketing your business online.

Background Reading

SEOmoz – The Beginners Guide To SEO – A great (not so little) guide to all that you need to know about SEO, beautifully designed and you can get it as a PDF to print off and read on the train – indispensable.

The Hobo SEO Basics Ebook – Another great and comprehensive guide to SEO, downloads as a printable PDF.

If your brain starts to hurt and the content dazzles you with words you don’t understand head over to the SEO Glossary for a little help.


There are a million and one different SEO blogs scattered around the Internet and it can be difficult to know which are worth your time, and which you can trust.  We recommend:

Search Engine Journal



Smart Insights


SEO tools make your life that little bit easier and we all love something that is free. Here are some indispensable FREE SEO tools:

Hubspot Grader – If you want to know how great (or poor) your website is head over here to get your SEO score. Just pop in your URL and in five minutes you will get your report.

Open Site Explorer – Not only does this nifty little tool tell you who is linking to you, it will tell you whether the links are followed or not, the authority of the site that links to you and what the anchor text of the link is. On top of this you Open Site Explorer also allows you to compare your links against those of your competitors.

Google Monitor or Rank Checker – If you are fed up of having to search Google to see where you are ranking grab one of these free rank checking tools. Neither are perfect – but they are both free!

Team Hallam’s Best Blog Posts

The Perfect Inbound Link:  21 signs a link is great

Plural vs Singular Keywords

How Important are Title Tags and Domain Names for Search Engine Optimisation?

Top 10 Search Engine Optimisation Myths (PDF)

Google’s Search Engine Optimisation Starter Guide

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