AI Powered Advertising
Half Day Training Course
AI is now impacting every area of paid advertising, from account structure, management, audience targeting, reporting and optimisation.
In this training session we will bring you up to date with the latest trends, tools and how to use AI to increase paid media performance.
The course can be delivered virtually, at the Hallam training centre, or (for private sessions) at a location of your choice within the UK.
Location
Online
Availability
Worldwide
Duration
3.5 hours
Course overview
AI is now impacting every area of paid advertising, from account structure, management, audience targeting, reporting and optimisation. In this training session we will bring you up to date with the latest trends, tools and how to use AI to increase paid media performance.
Who should attend
This course is the ideal first step for anyone looking to learn more about GenAI’s impact on paid media. Whether you’re working in paid media as a practitioner, or working alongside paid media agencies, if your brand invests in advertising, this course is for you.
Level: Beginners
What you’ll learn
- Identify the main use cases for AI in paid media
- Understand the risks that come with using GenAI
- Interpret how roles are evolving with GenAI
- Understand how to integrate AI into your strategy
- Understand how to utilise AI as a paid media copilot for optimisation and reporting
Brands we’ve helped upskill
We’ve delivered training for local SMEs to global businesses. Whatever your training requirements, it’s likely our team can help.
Course agenda
Use cases for AI
An overview of the main use cases for AI across the paid media landscape.
Risks and challenges
Exploring some of the common risks and challenges you’ll face when integrating Gen AI into media campaigns.
The evolving role of media practitioners
Analysis around the impact of Gen AI on the role of paid media professionals, and the skills required to succeed in the future.
Developing an AI data strategy
How to integrate AI into your media strategy, and the importance of quality first party data for useful ML applications.
Optimisation and reporting
Summarising how to utilise AI as a paid media copilot for optimisation and reporting tasks, and a look at what’s coming around the corner.