Uncovering the “Why” in the Data-Driven World of “What” – Dr Sam Howard – Nottingham Digital Summit
Next up at Nottingham Digital Summit is Dr Sam Howard, who is the Co-Founder and Director of Research at Userfy, a user-testing agency. He spoke about the ways in which we can undercover the “whys” in the data-driven world of “whats”. Put simply, “big data” is great, but you need to undertake qualitative research too.
Copy and paste this URL into your WordPress site to embed
Copy and paste this code into your site to embed