User testing
By undertaking extensive user testing, we can provide real, quantifiable insights to inform both research-based design and strategy.
Let’s take the first step. We’re ready.
If you’re not informed, you’re missing out.
User testing conducted by the experts at Hallam provides a deep understanding of your website and user experience, helping you to improve engagement, reduce bounce rates and increase conversions.
Get real
User testing involves conducting research with real users to gain insights into their experience with a website. This process helps identify usability issues, gather feedback on the design and make significant improvements to the user experience.
Get friendly
By incorporating user testing into the design process, you will be able to create a website that’s not only user-friendly but intuitive and engaging. Our user testing can also be applied to continuously iterate and improve designs, based on feedback from real users.
Get value for money
Even a little user testing is better than none at all. We’ll work with you to make the most of your user testing budget and help you focus on what really matters. We’ll select the most effective research methods to meet your goals, help you find the right users to talk to and, most importantly, ask the right questions to get the most value.
Face facts, or face failure.
The simple fact is that if your website is not user-centric, and analytically informed, it will not perform as well as those which are. Without user testing, you run the risk of creating a poor user experience, reduced usability, increased costs, decreased conversions and missed opportunities for improvement.
Hunches can’t be trusted. We can be.
We believe that user testing, along with research and analysis, is essential to the development of a successful UX strategy. User testing helps us to determine what does and doesn’t work, so you can make informed decisions. Your business is your livelihood, and we understand that taking risks based on hunches simply isn’t an option.
What’s in our toolbox?
To help you build inspiring experiences, built with real people in mind, we deploy a range of tools and techniques to user-test a website, including the following.
Usability testing
We conduct usability testing to determine how easy it is for users to navigate your website and perform key tasks, such as finding information, making purchases or completing forms.
A/B testing
We use A/B testing to examine different versions of a website to determine which design, copy and layout elements perform best with users.
Heatmaps
Heatmaps help us understand how users interact with your website, highlighting which areas of your website get the most clicks and engagement.
User surveys
Surveys are used to gather feedback from users about their experience with a website, helping identify areas for improvement.
How we work, works
We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.
Let’s take the first step. We’re ready.
Frequently Asked Questions
What is user testing?
User testing is a research method that involves observing and gathering feedback from real users while they interact with a website or app. It’s important for creating exceptional user experiences because it helps identify usability issues and gather feedback on design, allowing for improvements to be made to the user experience.
How does your agency conduct user testing?
We use a variety of methods for user testing, including remote user testing, in-person user testing, and A/B testing. We use specialised software to observe user interactions, gather feedback, and track user behaviour data to inform design decisions.
How often should user testing be conducted?
User testing should be conducted regularly throughout the design and development process to ensure that the user experience is continuously improved. It’s also important to conduct user testing after major updates or changes to a website or app. The frequency of user testing depends on the project’s scope, budget and timeline.
