Copywriting
Bring out the personality of your brand and engage your target audience with powerful, persuasive copywriting that tells a compelling story.
Let’s take the first step. We’re ready.
Build your brand with carefully crafted copywriting
Underlying all effective marketing messages, there’s great copywriting. And we write great copy. The kind that’s crafted around your brand objectives to deliver the right results.
Stand out from your competitors
In a crowded market, people look for a singular point of difference. Our copywriters will highlight the uniqueness of your brand to ensure your voice is heard above all the noise. With outstanding copy, we can make you stand out.
Connect with your audience
Even if you’ve a stellar product or service to offer, you still only get one chance to create the right impression. Looking beyond benefits and features, we create copy that connects on an emotional level – motivating people and inspiring them to act.
Create a great customer journey
Great content is key for any successful website, and that extends far beyond blogs and service pages. As well as engaging on-page content and landing pages, we produce effective UX microcopy that helps users complete tasks essential to the customer journey.
Get your message across
We make sure a copywriter is always involved at the kick-off to any project, so they can fully understand content requirements up front and help discover the right messages. This allows us to communicate effectively with your target audience at the relevant points in the customer journey.
Protect your reputation
Just as good copywriting can establish your credibility and professionalism, bad (or even mediocre) copy can make your brand appear unreliable or amateurish. By not involving copywriting experts in your marketing activity, you risk damaging your brand image – putting off prospective customers and making existing ones think twice about using your products or services again.
Joined-up writing
We know that great copy is not a standalone element. So we make it a key component of the complete digital marketing strategy. Our copywriters work closely with our design and development teams to ensure copy is a fully integrated part of the user experience. They also work closely with our SEO experts, optimising all copy for the relevant platforms and making sure it’s search engine-friendly.
How we work, works
We’re in the business of results. Take a look at our recent work, or get in touch to learn more about how we did it.
Let’s take the first step. We’re ready.
Frequently asked questions
Anyone can write, so why do I need a copywriter?
While anyone can write, a copywriter has specific skills and knowledge to create compelling and effective content that can capture your target audience’s attention, build brand awareness, and ultimately drive conversions. A copywriter knows how to write in a way that not only communicates your message clearly but also persuades your audience to take action.
What’s your approach to copywriting?
We approach every project by taking the brief and crafting the copy around a client’s main business objectives. We work to develop a unique and recognisable tone of voice that can be used as a consistent part of the brand identity. Our copywriters then work closely with the design and development teams to ensure copy is a fully integrated part of the user experience.
What about SEO?
You can be sure that the copy you receive from Hallam will be search engine friendly and targeted to your keywords. But we never sacrifice quality for keyword stuffing. All of our copy is engaging and benefits-led, telling the kind of stories which turn visitors to your website into customers.
What type of content can you write?
No matter what kind of copy you need, we can deliver it. We work across all sectors providing everything from guest blog posts to online press releases and email content. No matter what the subject we can write copy that will speak to your clients and deliver results.
