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OUR APPROACH

Fully integrated and objective-led

Our approach to copywriting rests on three key pillars:

Objective-focused

We approach every project by taking the brief and crafting the copy around the client’s main business objectives.

Tone of voice

We work to develop a unique and recognisable tone of voice that can used as a consistent part of the brand identity.

Design integration

We work closely with the design and development teams to ensure copy is a fully integrated part of the user experience.

Creative copy that works in harmony

Great copy is one of the most powerful tools available to businesses when it comes to their marketing efforts. But we know that it’s not a standalone element – that’s why we make it a key component of the complete digital marketing strategy.

Sitting as part of our creative team, our copywriting services blend seamlessly with design and development, allowing us to ensure copy always works in harmony with the design of a page or site. With a clear focus on the asks of the brief, we ensure that all copy works towards a defined objective.

We also work closely with our SEO experts, optimising all copy for the relevant platforms and making sure it’s search engine-friendly.

Tell your brand’s story

We really get to know our clients and what makes them tick. We make sure a copywriter is always involved at the kick-off to any project, so we can fully understand content requirements up front and effectively broadcast the right messages. This allows us to communicate effectively with your target audience at the relevant points in the customer journey.

Copy to suit a range of requirements

Great content is key for any successful website, and that extends far beyond blogs and service pages. As well as engaging on-page content and landing pages, we produce effective UX microcopy that helps users complete tasks essential to the customer journey.

We also create shareable articles and thought leadership pieces intended for outreach to a wide landscape of publications. Working to strict deadlines to meet targets, and able to respond in a reactive manner, our team of copywriters are dedicated to giving brands a platform on which to get their voices heard.

Talk to us today about your copy requirements.

 

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