All the major players in the digital world have lately been preaching about the importance of website usability. But what does this mean for your business, and what do you have to do to improve your site’s “usability”?
What is “Usability”?
Usability is about making your website as user-friendly as possible. It essentially involves ensuring that everything is easy to find, read, and use on your website.
But good usability goes beyond making your text readable, and your CTA buttons large and prominently placed. For best results, you need to take into consideration the more complicated elements of your site, and everything must be optimised based on the needs and requirements of your target market. This can be time consuming, as extensive research and testing is required in order to discover what works best for your specific audience.
Why is Usability Important?
Users no longer tolerate websites that are slow to load, ugly to look at, and difficult to navigate. If your website is not usable, there are thousands of others out there that are.
Slow loading speeds and bad functionality will drive your visitors away, significantly boosting your bounce rates whilst reducing your conversions. But if you take the time to understand the needs and the motivations of your visitors, you can tailor your content accordingly, along with your overall user experience.
How can you make your website more usable?
There are four simple things you can do to improve your website’s usability.
1. Understand Your Users
By users I mean the people that visit your website. These people can be your clients, your customers, or any other individual that might use your website. Understanding their needs and expectations is the first step to increasing your usability.
2. Make Sure your Navigation is Easy to Use
This is perhaps the most important aspect of usability. You can read a detailed guide about optimising your navigation menu here.
3. Design clear Calls To Action
Calls To Action serve to encourage the user to do what you want them to do – whether it’s making a purchase, requesting a quote, or signing up for a mailing list. A detailed guide on how to create great Calls to Action can be found here.
4. Have a Clear and Concise Website Design
Go for a clean and uncluttered look, and make sure that your content is engaging and easy to read. Good design can have a great impact on your conversions. Make sure that your homepage promotes the purpose of your website. Ideally, visitors should be able to tell in about five seconds just who you are and what you’re offering.
The usability of your website can make or break your online success. This blog post explores the concept of usability in much greater depth, and it even offers a few tips on how to perform a usability check on your own website.
For more information on website usability, please don’t hesitate to get in touch, and we will be happy to help.