Leicestershire based, award-winning Westermans International has appointed Hallam to manage their SEO, PPC and Digital PR activities.

Claire Spillane- Finance Director-Westermans International

Recognised for International Trade, Westermans International supplies refurbished welding equipment, CNC Plasma cutting systems and positional machinery around the world.

Founded over 50 years ago by MD Peter Westerman, the company boasts 30,000 sq. ft. facility in Groby, Leicestershire, complete with modern warehouse and large workshops.

Hallam’s programme will target trade and industrial media, as well as national publications to highlight the significant role Westermans’ team play as the experts and leaders in supply of second-hand welding equipment and machinery. The account will be led by Digital Marketing consultant Peter Keyworth and supported by Digital PR specialist Nada Giuffrida.

Westermans International’s Finance Director Claire Spillane said: “Hallam showed an acute understanding of our firm, the industry and what makes us special. Their reputation and outstanding track record made it for us a simple choice. We were impressed by their guidance and strategic plan in support of our business development activity, helping us to raise our profile in the UK and internationally.”

Susan Hallam, MD of Hallam said: “We are delighted to be working with Westermans International. We’ve prepared a full digital marketing and PR strategy which will support the firm in exploring additional international markets. We’re looking forward to delivering a fully integrated service that has a direct positive impact on Westermans’ sales.”

Hallam’s continuous expansion and business growth further positions the agency as the digital marketing partner of choice within the region, with a strong team of 21 and counting digital marketing experts.

Both companies are family run businesses and award-winning firms, the synergy and appointment could not be timelier as 2015 also happens to signify a notable milestone for Hallam, as they celebrate 15 successful years in business. With a strong reputation in the digital marketing industry, Hallam’s plan is to remain on the curve of the current very high growth trajectory, by continuing to recruit and develop the best and brightest digital marketers in the city.